Sales Concepts and Apps

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Sales Concepts and Apps

• Building Your Personal and Business Sales Brand

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• What is your personal brand?

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• Creating Your
• Own Brand

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7 Ways to Start Building Your Personal Brand for
Free
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7 Ways to Start Building Your Personal Brand for
Free

1. Creating list of online resources
2. Sharing comments and opinions about websites.
3. Writing and placing articles online
4. Creating online press releases
5. Sharing ideas and inviting feedback without a
   blog.
6. Create and share your videos online.
7. Creating and sharing online mind maps.

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7 Ways to Start Building Your Personal Brand for
Free

• All of the above online personal branding tools
  can be set-up and maintained for free
• Getting started building your personal brand
  requires 3 things
• Confidence
• Discipline
• Discipline

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Online Reputation Management Privacy

• Many Web users have become educated about how
  much information is available about them online,
  and have taken steps to limit it.
• Trust was actually lowest among Millennials, 28
  of
• whom said they never trusted social network
  sites,
• compared with 18 of over-50s.

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Your Personal Branding Worksheet
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Your PersonalBranding Worksheet

1. What is Your Vision?
2. What is Your Purpose?
3. What Are Your Values and Passions?
4. What Are Your Goals?
5. What Are Your Brand Attributes?

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Your PersonalBranding Worksheet

• 6. What are your are Strengths?
• 7. How Do Other People Describe You?
• What are your Weaknesses?
• Who Is Your Target Audience?
• What Differentiates You From Your Competition?
• Would you add any steps or comments along the way?

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10 Questions to Develop Your Brand

1. Can you explain in less than 15 seconds what
   value your brand provides the world?
2. Can you explain in less than a minute your vision
   for your brand?
3. What are your 3 biggest challenges and what are
   you doing about them?
4. What are the 3 biggest opportunities and how are
   you planning to exploit them?
5. Do you read, think, listen outside of your
   company...and do you use those ideas to improve
   your brand?

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10 Questions to Develop Your Brand

1. Would you follow your blog?
2. Would you follow your tweets?
3. When was the last time you ordered secretly from
   your company - and were you wowed!
4. What three words would a new customer and an
   existing customer use to describe your
   company/service?
5. Are they representative of the brand personality
   you are trying to portray?

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Five Free Tools for Personal Reputation Management
Reputation management means tracking your
personal brand both online and offline and
reacting when necessary. While a lot of people
think that personal branding is synonymous with
reputation management, it is more like routine
maintenance, after youve already established
yourself.
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Five Free Tools for Personal Reputation Management

1. Google - Google.com/alerts
2. Blog posts Technorati.com
3. Blog comments backtype.com
4. Discussion boards - boardtracker.com
5. Twitter search.twitter.com

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Develop Your Personal Brand Worksheet
Form small working groups Develop your own
personal brand worksheet. Share your answers
with your group.
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Answer the 10 Questions to Develop your Brand
Answer the 10 Questions to Develop Your Share
your answers with your group.
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Five Free Tools for Personal Reputation Management
Check out the 5 free tools Set up 3 Google
alerts for your industry