Reach, Time Spent

1
Reach, Time Spent AttitudesNational Males
18-34May 2010
2
Reached Yesterday Males 18-34
Source BBM Analytics RTS Spring 2010
3
Average Per Capita Weekly Time SpentHours -
Males 18-34
Source BBM Analytics RTS Spring 2010
4
Most Influential Advertising Males 18-34
Q Which ONE media source carries advertising
that you believe to be the most
influential? Source BBM Analytics May 2010
5
Most Authoritative Advertising Males 18-34
Q Which ONE media source carries advertising
that you believe to be the most
authoritative? Source BBM Analytics May 2010
6
Most Powerful Advertising Males 18-34
Q Which ONE media source carries advertising
that you believe to be the most
powerful? Source BBM Analytics May 2010
7
Most Effective Advertising Males 18-34
Q Which ONE media source carries advertising
that you believe to be the most
effective? Source BBM Analytics May 2010
8
Most Persuasive Advertising Males 18-34
Q Which ONE source media carries advertising
that you believe to be the most
persuasive? Source BBM Analytics May 2010
9
Most Engaging Advertising Males 18-34
Q Which ONE media source carries advertising
that you believe to be the most
engaging? Source BBM Analytics May 2010
10
Most Relevant Advertising Males 18-34
Q Which ONE media source carries advertising
that you believe to be the most
relevant? Source BBM Analytics May 2010
11
Main Source for News Males 18-34
Q Which ONE of the following media is your
primary source for News? Source BBM Analytics
May 2010
12
Main Source forLocal Weather, Traffic or
Sports Males 18-34
Q Which ONE of the following media is your
primary source for Local Weather, Traffic or
Sports? Source BBM Analytics May 2010