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Meeting

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Meeting Digital Natives – PowerPoint PPT presentation

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Title: Meeting


1
Meeting Digital Natives" on their Turf Career
Development Online
  • A majority of todays college students are
    defined as digital natives, persons for whom
    digital technologies existed when they were born.
    In contrast, most career centers have limited
    digital presences and are predominantly staffed
    by digital immigrants. This workshop will explore
    how career center staffs can hold on to the
    traditional values and theories of career
    counseling while adapting to the ever new
    frontiers of the digital age.

2
Career Development Online
  • Welcome Overview
  • Learning Objectives
  • What We Know
  • Mediums Uses
  • Recommendations for Implementation
  • Questions Contact Information

3
Learning Objectives
  • Understand that though mediums of service
    delivery will change constantly, the essence of
    what we do as career counselors remains the same.
  • Learn about four digital avenues of service
    delivery, LinkedIn, online workshops, Twitter and
    Skype.
  • Know enough information about the four avenues to
    be able to begin to evaluate and make
    recommendations to, or not to, implement on their
    home campus.
  • Meet other professionals who immigrated into the
    digital world.

4
What We Know
  • Far more than can be contained on one slide

5
Mediums Uses
  • LinkedIn Networking
  • Online Workshops/Webinars Educational Program
    Delivery
  • Articulate
  • GoToWebinar
  • Twitter Marketing Education
  • Skype Career Counseling

6
Recommendations Implementation
  • Low Investment High Return
  • Skype
  • Medium Investment High Return
  • LinkedIn
  • High Investment () High Return
  • Articulate 700
  • GoToWebinar 99 month
  • High Investment (time) Low Return
  • Twitter

7
Questions?
  • Primary Presenter
  • Andrea Dine, Associate Director of Career
    Development, Hiatt Career Center, Brandeis
    University
  • dine_at_brandeis.edu, 781-736-3620
  • Contributors on Site
  • Jane Pavese, Assistant Director of Career
    Development, Brandeis University
  • Hillary Booker, Graduate Assistant _at_ Brandeis
    University, Northeastern University
  • Virtual Contributors
  • Jessica Paquin, Assistant Director of Academic
    Internships
  • Meridith Apfelbaum, Assistant Director of Career
    Development for Alumni

8
Additional Resources
  • Born Digital Understanding the First Generation
    of Digital Natives, Palfrey, John and Gasser,
    Urs, Basic Books, New York, NY, August 2008
  • LinkedIn Career Services Webinar, LinkedIn, 2009
  • LinkedIn '09 Grad Guide, LinkedIn, 2009
  • FINALLY FIND OUT WHO LINKEDIN USERS ARE First
    study of member demographics shows site has moved
    beyond niche tool, Bulik, Beth Snyder,
    Advertising Age, November 10, 2008
  • COLLEGE STUDENTS ARE TWITTER-LESS Millennials
    are not friending or tweeting about companies
    and brands as widely assumed," Cooper, William,
    Walter E. Griscti chapter of the Public Relations
    Student Society of America at the University of
    South Florida, Tampa, FL, APRIL 14, 2009
  • Facebook Skype And Twitter Oh My, Web 2.0 for
    Teaching and Scholarship, http//www.slideshare.ne
    t/bnixon/facebook-skype-and-twitter-oh-my
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