The Structure of Media Organizations

1
The Structure of Media Organizations
Media Organizations follow a traditional
industrial structure Production Distribution
Exhibition and/or Point of Sale
2
The Structure of Media Industries
Vertical Integration
Monopoly Oligopoly Limited Competition
3
Media Economics Revenue
Direct Payment (Consumers Pay CDs) Indirect
Payment (Advertisers Pay Broadcast
TV) Both (Cable TV Subscriptions and Ad
Support)
Economies of Scale Enhance Profit Potential
4
The Structure of Media Industries
Conglomeration Disparate Business In One
Corporation Concentration Few Owners In One
Industry
5
The Structure of Media Industries
Deregulation and Special Exemptions as Response
to Convergence of Modes
6
The Structure of Media Industries
Current Trends Globalization and Specialization
7
Media Economics Social Issues
Concentration The Limits of Anti-Trust
Law Consumer Choice or Control Cultural
Imperialism Media Marketplace and
Democracy