Visual Rhetoric

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Visual Rhetoric

• Emma Penn

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YOU DONT HAVE TO BLEED ANYMORE

• GET HELP AT
• TOWRITELOVE
• ONHERARMS.
• COM

• TO WRITE LOVE ON HER ARMS

3
Background

• To Write Love On Her Arms is a non-profit
  organization that helps young adults deal with
  depression and thoughts of suicide.

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Background Cont.

• This advertisement/ graphic design was created by
  Justin Linnemeier for the TWLOHA Ad Campaign.
• This ad was not intended to be gory but to expose
  an organization to help people and their families
  deal with problems.

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What is your initial reaction?

• When I look at this picture I feel sorry for
  people that do things to hurt their body such
  cutting their self pictured in the ad.

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Who is left out?

• The person that is cutting their self is left out
  because the meaning is still the same.
• The person excluded from the ad is not
  significant in getting the point across.

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What is left out?What is the meaning of the ad
now?

• The words on the ad are gone.
• The meaning of the ad now is pointless because
  it doesnt make sense and is just creepy.

8
Who is the Audience?

• The audience is young people suffering from
  depression, thoughts of suicide, addiction, etc.
• Also the family members and/or friends of these
  people.

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What is the logic appeal?

• There are people out there that are suffering
  with these kinds of things and there are
  organizations that can help them.

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What is the ethical appeal/credibility?

• To Write Love On Her Arms is a trustworthy
  organization because it helps young adults
  overcome the troubles they are facing in their
  lives.

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What is the emotional appeal?

• This ad makes me feel guilty that there are
  people out there that need help and cant get it.
• This also makes me angry that someone would do
  this to their body for whatever reason and angry
  at the person that encouraged this behavior.

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Works Cited

• Linnemeier, Justin. TWLOHA Ad Campaign. Behance
  Network. Behance.
• 7 Jan. 2011. Web. 10 Nov. 2011.