SurfAid Workshop: Reports

1
SurfAid Workshop Reports

• Creating SurfAid Reports.

2
How do I find a URL or specific page in SurfAid
You can use the Search for Resources feature to
find page views on a specific URL.
Step 1 Open the Data Analysis screen and then
from the Control pane select Content Category
in the Area of Analysis tab.
3
How do I find a URL or specific page in SurfAid

• Step 2 Click the Filters tab from the Control
  Panel. Select a category under the Content
  Category categories that you wish to use to
  narrow your search. From here, there are two ways
  to access the Search for Resources feature.

Search for Resources
Search for Resources
4
How do I find a URL or specific in SurfAid

• Step 3 A Search dialog will pop-up.

5
How do I find a URL or specific in SurfAid

• Your Filter tab should look something like this.
  (The panel is expanded for this demonstration.)

6
How do I find a URL or specific in SurfAid
Step 4 From the Measurements tab, check Page
Views and then from the Dates tab select a date
range.
7
How do I find a URL or specific in SurfAid
Step 5 Click the Update button on the bottom of
the Control Panel to perform the search. Once the
search is complete the result will appear in the
Data Panel.
8
Where are people coming from?

• Visitors can access any Michigan.gov site from
  anywhere around the world.
• You can see where people are coming from by
  running a Visitor Geography report.
• The steps that follow are an example of finding a
  Visitor Geography report for the Budget site

Step 1 Open the Data Analysis screen and then
from the Control pane select Visitor Geography
from the Area of Analysis tab.
Area of Analysis tab
Visitor Geography
9
Where are people coming from?
Step 2 Next, click the Filters tab from the
Control Panel. From the drop-down menu select
Content Category.
Select Content Category
10
Where are people coming from?
Step3 Select a category under the Content
Category list that you wish to use to narrow your
search. For this example BUDGET is selected.
Select a category to narrow your search.
11
Where are people coming from?
Step 4 From the Measurements tab, check Page
Views and then from the Dates tab select the date
range.
12
Where are people coming from?
Step 5 Click the Update button and bottom of the
Control Panel to perform the search. Once the
search is complete the result will appear of the
Data Panel
13
How to find Marketing URLs (redirects)

• Marketing URLs show up in SurfAid as a Redirect
  under Traffic Types.
• The Marketing URLs are format in SurfAid as
  /Redirect-302/redirectname
• You can find the instruction for generating a
  report at http//www.michigan.gov/documents/surfa
  id_redirects_109494_7.pdf

14
How to find Marketing URLs (redirects)

• Instruction for using SurfAid to find the number
  of hits that a redirect(s) has received.
• (Note The following instructions assume that
  you are already familiar with using the Data
  Analysis tool in SurfAid.)
• Log in to SurfAid and then open the Data Analysis
  tool.
• From the Control panel, select Traffic Type
  from the Area of Analysis tab.

Area of Analysis tab
Traffic Type
15
How to find Marketing URLs (redirects)

1. Click the Measurements tab and select Hits

Measurements Tab
Select Hits for Measurements.
16
How to find Marketing URLs (redirects)

1. Next, from the Tools menu, select Control Panel
   and then Search For Resources

Search for Resources menu item.
17
How to find Marketing URLs (redirects)

• 7 From the Search dialog box, enter your
  matchstring For example (/Redirect/familyhistory
  ). Next, Uncheck the Case Sensitive box.

1. Click the Go button to save your matchstring.

18
How to find Marketing URLs (redirects)

1. Now click the Update button at the bottom of the
   Control Panel pane to submit the query.

19
How to find Marketing URLs (redirects)

• When the query finishes the Data Panel should
  show results similar to the graphic below.

20
Things that SurfAid Cannot do

• What SurfAid cannot do is
• track a users path throughout your site or tell
  you how many unique visitors you have.
• Because we dont use cookies, we have no way of
  tracking a visitors activity through your site.
• track traffic on external servers that are not
  already in SurfAid.

21
Page Views and Hits

• The difference between Page Views and Hits
• Page Views are the number of times a page was
  viewed.
• Hits are all resources that requested from the
  web server from a given page.
• A hit can include pages, graphic images,
  redirects, frames, and other server resources.

22
Saving and archiving reports

• Data is only stored in the SurfAid Database for
  13 months.
• If you wish archive the data you will need to
  either
• Export the data in SurfAid to a report.
• After you export a report you can save the csv
  file to a network drive
• Copy the Data Table and then paste the results
  into Excel.
• If you want to see specific URL in a report you
  must expand the results in the Data Table before
  exporting it to a report.

23
Support and Training

• Getting assistance with SurfAid
• SurfAid has a Support menu that contains a lot of
  information about how to use SurfAid
• You can also contact Anne Nolan or Deb Christensen

Support menu
24
Support and Training

• SurfAid Training
• SurfAid has offer Live Online training
• The class schedule can found in the Support menu
• eMichigan also offers SurfAid classes.
• The class schedule can be found the eMichigan
  website
• The next SurfAid classes is Jul /19/05 100 -
  430

Training classes