Online Ordering:

1
Online Ordering Tips for Success John Mills,
GRS Sales Manager John Weatherston, Johns Pizza
Café Roy Bullard, Pizza Guys
2
State of the Industry Online Ordering

• Cornell U. Sept. 2011 Report
• Surveyed 326 restaurants chains 490 consumers
• Who Has Online Ordering?
• 23 of large restaurant chains
• 60.7 of Pizza
• Who has ordered online?
• 50 of internet users

3
State of the Industry Online Ordering

• Benefits Seen By Consumers
• What Restaurant Owners Think
• Convenience
• What Actual Consumers Think
• Control over the process
• What Non-Online Restaurants Worry About
• Technology Anxiety
• Need for Interaction
• Consumer research de-bunks these concerns!

4
State of the Industry Online Ordering

• Benefits Seen by Operators
• Check Averages Higher - but only by 2
• ? Other studies have shown upwards of 25
• Order Volume Increased say 29
• Customer Satisfaction Increased say 27
• Promotions worked better say 52
• Labor Savings say 38.1
• Increased order accuracy say 21.4

5
State of the Industry Online Ordering
6
State of the Industry Online Ordering

• Consumers Perceive Control
• Easy to customize the order
• Choose payment delivery details
• Know their data is secure
• Know order will be ready when promised
• Confirmation emails
• Delivery time estimates
• Progress reports
• Ease of use and navigation
• Separate pickup line for takeout orders

7
So How to Maximize

• Increase adoption of web ordering
• Increase frequency of orders
• Increase ticket average
• Reduce labor costs
• Increase customer satisfaction

8
Increase Adoption

• How do you drive business to your Online
  Ordering?
• All Marketing needs to point to Online Ordering.
• Special online-only incentives
• Print Advertising
• Social Media (Facebook, Twitter, etc)
• Flyers / Table Tents
• On Hold Messages
• Website
• Pizza Boxes
• Signage

9
Increase Frequency

• Keep in touch with your customers!
• Email
• Twitter Facebook
• Online Order Incentives
• Smart Phone app.
• SalesBuilder- Customer
• Loyalty app.

10
SmartPhone SalesBuilder
Tip Coupon codes will go viral. Use the
unique code per customer feature for really
great offers
11
Increase Ticket Average
Pictures Worth the Investment
12
Increase Ticket Average
3 Types of Upsell!
1 Item Level Upsell
13
Increase Ticket Average
3 Types of Upsell!
2 True Item Upsell
14
Increase Ticket Average
3 Types of Upsell!
3 Final Upsell
15
Our Panel
Online Launch Guide www.granburyrs.com/resources/
John Weatherston, Johns Pizza Café Roy
Bullard, Pizza Guys