?????? Sharing the Working Experience

1
??????Sharing the Working Experience
March 2005 Frank Cheng ??? International
Business Operations / Field Marketing
Development frankcheng_at_faraday-tech.com
2
Contents

• Self Introduction
• Sharing in Working Experience
• Job Opportunities
• Open Discussion

3
Contents

• Self Introduction
• Sharing in Working Experience
• Job Opportunities
• Open Discussion

4
Self Introduction - I

• Graduated from ??????? - ?? in 1996
• Live in HsinChu
• Married with 2 sons
• Career history
• 1st job in SRRC ???????? (1996/7-1997/7) -
  1yr
• 2nd job in ITRIs ???? (1997/7-1999/6) -
  2yrs
• 3rd job in AMIC ???? (1999/6-2000/2)
  -.75yr
• 4th job in Faraday ???? (2000/2 )
  - 5yr

5
Self Introduction - II

• SRRC ???????? (1996/71997/7)
• Division ????
• Maintained the Booster(???) ??
• Power system
• Electronic controlling system
• Maintain Work Station and Setup Website
• Why did I work for SRRC???
• Higher salary
• A stabile job
• To be a civil servant
• Why did I quit this job???
• Radiation
• A bit too stable

????

lost 1/3
6
Self Introduction - III

• ITRI ???? (1997/7 1999/6)
• Division ????
• Digital system designer for Ultrasonic Diagnostic
  System
• Developed the controller of whole system and
  system platform
• Built up the FPGA design flow (Actel) and
  Interfaced the ASIC house.
• Developed the Nebulizer(???) product
• Why did I work for ITRI???
• Trend in biological medicinal engineering
• A good opportunity because the whole division
  would be spun off from ITRI.
• A good training environment, Graduate student
  alike
• Why did I quit this job???
• Manager did not want to spin off
• Get back to IC design field

7
Self Introduction - IV

• AMIC (1999/6 2000/2)
• Division Consumer Product
• Developed the 8 bit uP based audio decompression
  chip
• Why did I work for AMIC???
• IC design trend for acoustic recognition
• Recall the IC design capability
• Economic Issues
• Why did I quit this job???
• ???????..

8
Self Introduction - V
About Faraday

• Core Technology Division
• Responsible for MIPS-clone CPU implementation and
  migration in different process.
• Companion IP designer
• SIS ARM Service Center
• Transferring ARMs framework of SoC technology to
  Faraday
• Built up the ARM developing flow in Faraday
• Customer service and promotion for ARM core based
  ASIC

9
Self Introduction - V

• IP Service Development
• Post-Sales for 8bit uP (80xx), 32bit processor
  core such as ARM core, MIPS-clone core and
  Companion IP
• Pre-Sales for SoC based IP and Related Platform
• OBD (Overseas Business Department)
• Responsible for Overseas ASIC/IP project
• Responsible for the development of SoCreative!
  Platform

10
Self Introduction - V

• IBO?????? Field Marketing Development
• Research in Strategy Marketing
• Come out the new product plan and then
• Research in specific topic for subsidiary company
• Technical supporting for Faradays customer in
  Europe, Japan and USA
• SoC based ASIC project cooking
• Product Promotion
• Resource backup

11
Contents

• Self Introduction
• Sharing in Working Experience
• Job Opportunities
• Open Discussion

12
My Personal Opinions I

• Job Position

??
??

..???RD
?????RD
..????RD

• ??????? - ????
• ????? ????
• ??????

CTO
RD
Project Leader
Project Manager
? Years
? Years
? Years
13
My Personal Opinions II

• Job Position

??
??

???RD????
?????RD
RD
FAE (Post-Sales)
Promotion (Pre-Sales)
Marketing

14
My Personal Opinions III

• Job Outlook
• - Your Target -

VS.
??
?????????????? ???????? ????
?????,?????
??? ????? (????) ???? ?????
(??) ??? ?????? (???) ???? ??????
(????, ?????!)
15
My Personal Opinions IV

• ??????,????????? _
• ??????

• ??Sales???????????
• 2. Sales ??????
• 3. ??Delay???????

• ??????, ?????
• ??? - ???
• Design ? Bug - ???
• Bug ??,Re-design- ???
• Schedule Delay
• ???, Time-to-Market (?)

Marketing/Sales
RD/Project Leader
16
My Personal Opinions V

• ??? ? ???
• ????????
• Sales ??, ??????, ??
• Designer ??, Schedule ??
• Marketing ????, ????
• Service ?????????
• ??, ??, ??????
• ?????????.???????? .

????? ??,??, ?? ??????,????
17
Suggestions

• ????/?????? ????,????
• ???? ??????,?????
• ???? ????,?????
• ???? ??????
• ???? Global Company
• (D-Link, BenQ, Acer, Foxconn, TSMC, UMC, ..) gt
  CEO is Italian.
• ???
• Customer from Great China, Europe, Korea, Japan,
  USA
• Competitor in WW
• Business in WW
• No Time Lag for Internal Business

EUP lt- TWN -gt USA
0100
0900
1700
18
Contents

• Self Introduction
• Sharing Working Experience
• Job Opportunities
• Open Discussion

19
Job Opportunities

• Head Count 2 for Field Marketing
• Strategize, Conceive, Research RISC CPU and SOC
  Related Product Plan
• Technical promotion, support on platform-based
  SoC design
• Needed Background
• Major in EE or Computer Engineering
• Experience in IC/SOC Integration, IP Technology
  or Chip-Set Design (at least 4 years)
• Frank Cheng ???, 03-5787888 ext. 8606
• frankcheng_at_faraday-tech.com

20

• Q A
• Thank You!

21
Faraday at a Glance

• Spun off from UMC in 1993
• UMC owns 20 of Faraday
• UMC Faraday still share same chairman
• Strategic IP partnership
• Fabless ASIC and IP provider
• Solid business model of 45 GM, 25 net, 30
  CAGR
• Diversified customers markets
• Listed in Taiwan exchange in 1999
• Todays operation
• 500 employees worldwide, 330 in RD

22
Contact Faraday www.faraday-tech.com
Faraday USA Sunnyvale, CA TEL 1.
408.522.8888 sales_at_faraday-tech.com
Faraday Netherlands Amsterdam TEL
31.23.56.20496 eusales_at_faraday-tech.com
Faraday China Shanghai TEL [phone] sale
s_at_faraday-tech.com.cn
Faraday Japan Tokyo TEL [phone] sales_at_fa
raday-tech.com
Faraday Taiwan (HQ) Hsinchu Taipei TEL
886.3.5787888 sales_at_faraday-tech.com
23
Financial Achievements
2004 revenue 155M 35 CAGR since 97
110.8 Million USD
CAGR 37.68
Million NTD
24
Faraday Offers
ASIC Design Services, SoC Design Services, Proven
IP Solutions
25
ASIC Infrastructure Expertise

• More than 100 people in ASIC Technology
• ASIC implementation, testing, yield, and FA (70)
• Design methodology integration (35)
• Production planning, logistic, and quality (25)
• 10 years of experience on average
• More than 50M invested in infrastructure
• eRD, ERP, Testers, ESD machine, die/wafer bank
• Complete integration of RD, FIN, customer
  project, and production shipment
• More than 200 project tape-outs in 04 alone
• 40 test chips
• 10 in 0.13um, including four customer ASICs

26
2003 Sales Breakdown (2-1)
By application
PS Ex-IP sales revenue
27
2003 Sales Breakdown (2-2)
By customer type
By geography
28
Technology Roadmaps
29
Cell Library Roadmap

65nm
65nm SP


90nm LL-Rvt / Low-K


90nm
90nm SP-Rvt / Low-K


90nm LL-Hvt / Low-K

130nm L130E SP / FSG
130nm
0.15µm

0.15µm SP
2004-07
10
2005-01
4
7
10
2006-01
4
7
10
2007-01
Note The right edge of each block denotes the
IPs formal release date. For more details,
please visit our website at www. faraday-tech.
com

Legend DescriptionRvt Regular Threshold
Voltage Hvt
High Threshold Voltage
SP Standard Performance
LL Low Leakage
30
Memory Compiler Roadmap

65nm SP
65nm


90nm LL-Rvt / Low-K

90nm SP-Svt / FSG
90nm

90nm SP-Svt / Low-K


90nm SP-Hvt / Low-K

130m L130E HS / FSG
130nm
130nm L130E Fusion / FSG

130nm L130E SP / FSG

130nm L130E LL / FSG
0.15µm

0.15µm SP
2004-07
10
2005-01
4
7
10
2006-01
4
7
10
2007-01

Legend DescriptionRvtRegular Threshold Voltage
HS High
Speed HvtHigh
Threshold Voltage
SP Standard Performance
LLLow Leakage
Note The right edge of each block denotes the
IPs formal release date. For more details,
please visit our website at www. faraday-tech.
com
31
Analog Essential IP Roadmap

90nmSP / FSG 1GHz PLL


130nm HS / FSG 400MHz PLL
90nm SP / FSG 2GHz PLL

130nm HS / FSG 1GHz PLL

130nm HS / FSG 1.6GHz PLL
0.15µm 1.5V 300MHz PLL

130nm HS / FSG MiniPLL
PLL
0.18µm GII MiniPLL
90nm REG
REG
0.18µm REG
130nm REG
0.15µm REG
0.18µm GII POR
POR / BG
130nm BG
0.15µm POR
90nm BG


130nm HS / FSG 533Mb/s DLL
90nm SP / FSG 800Mb/s DLL
DLL


130nm HS / FSG 400Mb/s DLL
130nm HS / FSG Wide Range DLL
0.15µm 1.5V 400Mb/s DLL
PWM

0.18µm GII gt 50mA PWM

130nm HS gt 50mA PWM
90nm SP PWM
RC-OSC

130nm RC-OSC
0.18µm GII RC-OSC
90nm SP / FSG RC-OSC

90nm VDT
130nm HS VDT
0.18µm GII VDT
VDT
2004-07
10
2005-01
4
7
10
2006-01
4
2006-07
10
2007-01
Note The right edge of each block denotes the
IPs formal release date. For more details,
please visit our website at www. faraday-tech.
com

Legend DescriptionHS High Speed

SP Standard Performance
32
Analog Data Conversion Serial Link IP Roadmaps
130nm 10-bit 80MHz ADC
130nm 8-bit 125MHz ADC
0.25µm 6-bit 44MHz
0.18µm 10-bit 80MHz ADC
ADC
130nm 12-bit 100MSPS DAC
0.18µm 8-bit 44MSPS DAC
DAC
0.25µm 10-bit 150MSPS 3-channel DAC
3-channel DAC
0.18µm 10-bit 150MSPS 3-channel DAC
130nm 10-bit 150MSPS 3-chanel DAC
0.25µm 16-bit Audio Codec
0.25µm 18-bit Audio Codec
Sigma-Delta Codec
0.18µm 16-bit Audio Codec
130nm 16-bit Audio Codec
0.35µm RSDS
0.25µm RSDS
RSDS TX
130nm LVDS
0.18µm LVDS
LVDSTX / RX
0.25µm LVDS
0.35µm LVDS
0.25µm mini LVDS
0.18µm 1.8V LVDS
2007-01
10
2004-07
10
2005-01
4
7
10
2006-01
4
7
10
7
Note The right edge of each block denotes the
IPs formal release date. For more details,
please visit our website at www.faraday-tech.com
33
USB IP Roadmap
90nm
130nm
0.15µm
0.18µm
0.25µm
FPGA USB2.0 2-port Host PIE FUSBH210
0.35µm
FPGA


Note The right edge of each block denotes the
IPs formal release date. For more details,
please visit our website at www. faraday-tech.
com

Legend Description HSHigh Speed
SPStandard Performance
34
Serial-ATA IP Roadmap
Serial-ATA PHY
Serial-ATA Controller
Note The right edge of each block denotes the
IPs formal release date. For more details,
please visit our website at www.faraday-tech.com
35
PCI Express IP Roadmap
PCI Express PHY
0.18µm Single lane PHY x 1 lane
130nm Single-lane PHY x 1 lane
130nm Multi-lane PHY x 4 lane
FPGA PCI-Express Controller End-point (PIPE)
PCI Express Controller


Note The right edge of each block denotes the
IPs formal release date. For more details,
please visit our website at www.faraday-tech.com
36
Ethernet Roadmap
10/100 EthernetPHY


Note The right edge of each block denotes the
IPs formal release date. For more details,
please visit our website at www. faraday-tech.
com
Legend DescriptionHSHigh Speed

37
Digital IP Roadmap
Wireless LAN 802.11a / b / g MAC / BBP
Communication
10 / 100 MAC
Gigabit MAC
DES / 3DES Security Engine
Multimedia
MPEG4 Encoder / Decoder
TV Encoder
LCD Controller
Peripheral
MS Pro Card Controller
DDRI Controller
DDRII Controller
4
7
10
2004-01
4
7
10
2005-01
2003-01
Note The right edge of each block denotes the
IPs formal release date. For more details,
please visit our website at www.faraday-tech.com
38
Faraday CPU Roadmap




Note Left and right edges indicate Tape out and
Silicon proven schedule respectively. For more
details please visit our website at www.
faraday-tech. com
Legend DescriptionHSHigh Speed
LLLow Leakage


39
Faraday StarCell IP
Faraday provides a comprehensive portfolio of
Peripheral IPs , as the following list ,which are
available right now

• DMA Controller
• Static Memory Controller
• SDRAM Controller
• UART
• Timer
• Watchdog Timer
• Real Time Clock
• Interrupt Controller
• SD Host Controller
• KBD / Mouse Controller
• Synchronous Serial Port
• Fast IrDA Controller

• CF Host Controller
• Memory Stick Host Controller
• GPIO
• 10 / 100M Ethernet MAC / PHY
• PCI 33 / 66
• USB 1.1 Device Controller / PHY
• USB 2.0 Device Controller / PHY
• Smart Media Host Controller
• USB 1.1 FS / LS OTG
• DDR Memory Controller
• LCD Controller
• TV Encoder

40
DSP Roadmap
2004-7
7
10
2006-01
4
7
10
2007-01
10
2005-01
4
Note The right edge of each block denotes the
IPs formal release date. For more details,
please visit our website at www.faraday-tech.com
41
Networking Platform Roadmap
2004
2006
2005
Note The right edge of each block denotes the
IPs formal release date. For more details,
please visit our website at www.faraday-tech.com
42
Multimedia Platform Roadmap

• FIE8200
• FA526 Cache 16K/16K
• MPEG4 Codec CIFD1 _at_ 30fps
• JPEG standard Codec
• ISP, 2D/3D Graphic Engine
• 300K MPCA (Metal Programmable Cell Array)

• FIE8150
• FA526 Cache 16K/16K
• MPEG4 Codec CIFD1 _at_ 30fps
• JPEG standard Codec
• TFT LCD, PCI, USB 2.0 OTG, IDE
• 10/100 Ethernet
• WLAN802.11a/b/g
• 300K MPCA (Metal Programmable Cell Array)

• FIE8100
• FA526 Cache 16K/16K
• MPEG4 Codec CIFD1 _at_ 36fps
• JPEG standard Codec
• USB 2.0 Device
• TFT LCD controller
• TV encoder

Q3
Q3
Q4
Q4
Q1
Q2
2005
Note The right edge of each block denotes the
IPs formal release date. For more details,
please visit our website at www.faraday-tech.com
43
IA Platform Roadmap

• 0.13µm process
• FA501, USB OTG
• 20-bit Audio DAC,
• LCD controller,
• TV encoder, IDE/CFII

Q4
Q1
Q2
Q3
Q1
2005
2006
Note The right edge of each block denotes the
IPs formal release date. For more details,
please visit our website at www.faraday-tech.com
44
Structured ASIC Family Roadmap





90nm SP-Hvt MPCA Library
90nm
90nm LL-Hvt MPCA Library






90nm SP-Hvt MPIO
90nm LL-Hvt MPIO
130nm HS MPCA
130nm HS MPIO




0.18µm
130nm
130nm LL MPIO
130nm LL MPCA
130nm TEMPLATE MP-Ware



130nm SP MPIO
130nm SP MPCA
130nm TEMPLATE Producer II



130nm TEMPLATE FIT9800
130nm TEMPLATE FIT9700
130nm TEMPLATE FIT9500
130nm TEMPLATE FIT9600
0.15µm
0.15µm SP MPIO
0.15µm SP MPCA




0.18µm LL MPCA
0.18µm GII MPCA


0.18µm

0.18µm GII MPIO

MPIO

0.25/0.22µm


2004-07
10
2005-01
4
7
10
2006-01
4
7
10
2007-01





Note The right edge of each block denotes the
IPs formal release date. For more details,
please visit our website at www.faraday-tech.com
Legend Description Hvt High Threshold Voltage
SP
Standard Performance
LL Low Leakage
MPCAMetal Programmable
Cell Array
MPIOMetal Programmable IO
HSHigh Speed
45

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