The Changing Business of America

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The Changing Business of America
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Target

• 1. Describe the impact of automobiles, electric
  power, advertising, and installment buying on the
  American consumer

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Automobile

• Imagine A world without the car.
• What would be different?
• Architecture
• -garage, driveway, parking lots
• Economy
• Mechanics, Inns, gas stations, shopping centers
• Physical look of the country
• Roads, highways, traffic lights, etc.
• Urban Sprawl

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Electrical Conveniences

• Alternating Electrical Current (AC)
• Gave power to suburbs and farms
• Powering of appliances
• How will these goods change peoples lives?
• Electric irons, washing machines, electric stove,
  toasters, vacuum cleaner, sewing machine.

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Impact of Electrical Conveniences

• Women (and Men) can do the same amount of house
  work in less time
• Extra time?
• Leisure Activities (Sports, theater, shopping)
• Women can have jobs
• More money for.
• Shopping!!!

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Modern Advertising

• Not just informing the public about product
• Slogans
• Say it with flowers
• Even your best friend wont tell you
• Packaging
• Psychologists were hired
• Package size, color, what do people value

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1920s Advertisements
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1920s Advertisements
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1920s Advertisements
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Current Advertisement- Slogans

• Im lovin it
• Like a Rock
• Just do it!
• Do it your way
• What can brown do for you?
• Think outside the bun

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Current Advertisements Packaging
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Buying goods on Credit

• Installment Plan
• Superficial Prosperity