????

1
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• ????????????
• ???
• http//www.mgt.ncu.edu.tw/ckfarn
• 2012.2.29 (update)

2
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• ??? http//www.mgt.ncu.edu.tw/ckfarn/12S_EC.html
  
• ?? http//140.115.82.140/ec/
• ??
• ??? cindy20010122_at_gmail.com
• ??? andreworeosophie_at_gmail.com
• ??? 994203023_at_cc.ncu.edu.tw

3
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• ????????????
• ??
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• IT Information Technology
• ICT Information and Communications Technology
• Internet

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4
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6
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G2G
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G2E
7
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8
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9
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10
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11
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2K AD
0 AD
2K BC
12
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13
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14
???????????
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????
1995
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???
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???? EC
??
?? ?? DP/EDP
??? ??? MIS
??? ??? DSS/EIS
?? ?? OLTP
??? ??? ERP
??? ?? EB
50s
60s
80s
90s
00s
70s
??? ???? ????
????
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????
????
15
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• ??????????
• ????????? 3-4
• ???????
• ??
• ???????24????
• ???
• ????????
• ???????7/11??
• ???????
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16
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17
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• ????/????

18
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• ?? B
• ??? C
• ?? G
• ?? E
• ??????
• B2B
• B2C
• G2B
• B2E
• B2B2C
• .

19
????(EC)??
B to C
????????????,?????????????????????
C to C
?????????????????,??????????,?????????,???????????
(??????)?
C to B
???????????,????????,??????(??????)?
B to B
???????????????,?????????????,??????????????,?????
??,Internet??????,???????????????????,?????,?????
20
??????

• Business-to-business (B2B)
• Businesses make online transactions purchases
  with other business
• Business-to-consumer (B2C)
• Online transactions between businesses and
  consumers
• Business-to-employee (B2E)
• Information and services made available to
  employees online

21
eC???
Virtual product
Digital Product
Virtual process
Digital process
Physical Product
Physical process
Virtual delivery agent
Physical agent
Digital agent
22
?? B2C ??????
23
?? B2B ??????
24
?????????????
Billion US
??(????)
Sources eMarketer, February 2002 Source
eMarketer, April 2003
25
??????????
???????MIC,2009?7?
26
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27
???????? 1300????
???? Research Inc. 2009
28
???Amazon????

• ??????
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• ??????

29
?????

• ??????
• IPv6
• ??????IP??,???????
• ??????????
• Web 2.0
• ???? Web Service
• ??
• ?? POTS (Plain old telephone Service)
• ???????? ? GSM ? 3G ? 4G
• ?????????????

30
????????

• ???????

????????????
31
?????

• ????????????
• ???? Google
• ?????????
• ???????
• ???????
• ?????????????
• ????App Store
• ???????????????

32
Web 2.0 ?????
??? ??? ???? ???? (????)
Skype eBay 2005/10 2,600
YouTube Google 2006/10 1,650
MySpace News Corp 2005/07 580
Flickr Yahoo 2005/03 30
Del.icio.us Yahoo 2005/12 30
Weblogs AOL 2005/10 25
Blogger Google 2003/02 20
???? Groupon 2010 ??
33
??

• IT/ICT ????
• Information Technology
• Information and Communications Technology
• e-Commerce
• ????
• ???? IT ???????
• ??????
• e-Business
• ??????????--??????
• c-Commerce
• ????
• m-Commerce, l-commerce
• ????

34
?????

• E-Business, 9th ed.,
• Gary P. Schneider, Course Technology, 2011.
• Part 1 ??
• Part 2 B2C, ??????
• Part 3 B2C, ????????
• Part 4 ?????Web 2.0
• Part 5 ????-??????
• Part 6 B2C, ????????