Chapter 33. Building Traffic to your Web Site

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Chapter 33. Building Traffic to your Web Site
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Contents

• Search Engine? ??? ?? ??
• Writing for Search Engine Optimization
• Links to Your Site
• Banner Advertising
• Measuring Advertising Effectiveness
• Traffic Retention

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Search Engines? ??..

• Most popular ways that People find Web Site
• Search Engine? ??? ???? ??
• ltMETAgt tags (description, keywords
• The ltTITLEgt tag
• Content of the page
• Popularity of the Web page

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Writing for Search Engine Optimization

• ltMETAgt Tags Hidden tags
• 2 Attributes - NAME and CONTENT
• The Description ltMETAgt Tag
• ????? ???? ??? ????
• The Keywords ltMETAgt Tag
• ?? ???? ???? ?? ??.
• Improving Your ltTITLEgt Tags

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Links to Your Site

• Requesting Links on Other Web Sites
• E-commerce site?? ??
• Web Rings
• ??? ???? ?? ??
• LoopLink http//www.looplink.com
• WebRing http//webring.org
• The Rail http//therail.com

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Banner Advertising

• ?? ??? ?? ??
• ?? site? ?? keyword text
• ??? ? ? ?? Graphics
• Banner ?? ???
• http//www.mediabuilder.com
• http//www.coder.com
• http//web-animator.com
• Banner Exchange Services
• http//www.linkexchage.com
• http//www.smarclicks.com

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Measuring Advertising Effectiveness

• Clickthrough Rate
• Banner? click ??
• Inquiry and Close Rate
• ?? ???? ?? ?? ??
• Cost Per Sale
• ??? ?? ?? ??

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Traffic Retention

• ??? ??? ??? ???? ??.
• E-mail Newsletters ?? ??
• (Web Based Mailing list)