The Enemy Within

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The Enemy Within

• Adam Chafetz

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Hot Topics of the Day

• Drunk Driving
• Underage Drinking
• Binge Drinking
• Alcohol Use?

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Why?

• Fear
• Political Correctness Run Amok
• Public Health Campaigns
• We seek easy fixes for complex social problems.

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Experiment

• Does alcohol increase the risk of breast cancer?
• Does alcohol increase the risk of birth defects?
• What are the benefits of alcohol for society?

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• What is the legal limit for intoxication?

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Does alcohol impair driving?

• University of Manchester Study
• Moderate drinkers vs. non-drinkers
• Effects of alcohol on accuracy and reaction time.

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Is alcohol fattening?

• Stanford University Study
• Moderate drinkers
• Effects of alcohol on metabolic rate.

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Does alcohol increase the risk of breast cancer?

• Inconclusive research
• But, media hype goes on and on.

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Does alcohol increase the risk of birth defects?

• National Institute of Child Health and Human
  Development Study
• Abstainers, 1-drink-per-day, and 2-drinks-per-day
• Slightly fewer birth defects for 1-drink-per-day
  drinkers than for non-drinkers.

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Where are we?

• We want simple solutions to complex problems.
• We are becoming over-sensitized.
• We live in a climate of fear.
• We doubt our own instincts and trust experts.
• We see daily assaults on the idea of
  profit-making.

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AlcophobesThe New Prohibitionists

• Messaging
• BAC Campaigns
• Assault on Advertising
• Financial Disincentives

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The Alcophobes Assault Messaging

• Dont drink and drive.
• Dont teach children to drink.
• Good parents avoid alcohol.
• Delay drinking as long as possible.
• Any drinking is bad.
• BAC confusion (driving vs. general drinking).

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The Alcophobes AssaultBAC Campaigns

• Lower BAC from .08 to .04
• Use of interlock devices.
• This is an international movement.

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The Alcophobes AssaultAssault on Advertising

• So-called youth advertising ban
• Efforts to limit advertising at sporting and
  family events.
• This is an international movement.

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The Alcophobes AssaultFinancial Disincentives

• Additional taxes
• Regulatory intrusion
• Efforts to decrease consumption.

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Who Are the Alcophobes?

• MADD
• Media
• PIRE
• Robert Wood Johnson
• Alcohol Justice Marin Institute
• FACES
• CAMY
• Local Groups
• Public Health (CDC, CSPI, AMA)
• Server Training Providers
• People in THIS room???

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Why You?
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Are we being brainwashed?
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The Enemies

• Misinformation
• Data Manipulation
• Fear
• Political correctness
• Oversensitization
• Groupthink and mass hysteria?

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Example The Drinking Age
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Local Businesses

• What can we do about this?
• What role should local businesses play?
• How powerful can we be?
• How far is our reach?

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The Strategy

• Education and information vs. data manipulation
  and misinformation
• Courage and activism vs. fear and passivity
• Honesty vs. political correctness
• Desensitization and common sense vs.
  oversensitization and mass hysteria.

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How Do We Get There?

• Question what you read and see.
• Think and investigate.
• Understand the incentives that drive public
  health groups.
• Speak up in social circles, business meetings,
  and political gatherings.
• Encourage others to speak out.
• Urge industry advocates to combat misinformation.
• Unite! Join with other stakeholders.
• Talk to your representatives.

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Protect and Project the Core Message

• We oppose
• Drunk driving
• Binge drinking
• Unlawful underage drinking.

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Lets Change the Conversation

• Beer School
• The Great Whiskey Debate

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Kudos to this brave retailer
WARNING Continued consumption of wine may lead
to sophistication, cultural awareness, worldly
concerns, youthful ambiance and possibly severe
happiness.
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Contact Us!

• www.gettips.com
• 1-800-GET-TIPS