Chew Thean Yeang

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Chew Thean Yeang Aquarium Sdn. Bhd.
Group Project 2 Strategic Use Of IT For
Competitive Advantage
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GROUP MEMBERS
Group Project 2 Strategic Use Of IT For
Competitive Advantage

• Ding Teng Yee (85895)
• Goh Choon Yang (86243)
• Melissa Lim Mei Ling (85897)
• Vasanthi Kandasamy (85874)

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INTRODUCTION
What is Chew Thean Yeang Aquarium Sdn Bhd ?

• Chew Thean Yeang or CTY Sdn. Bhd.
• A collection of fish shop factories
• Owner is Chew Seng Lye
• One of the biggest fish and pet accessories
  business in South East Asia

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PORTERS 5 FORCES
Force Impact Potential use of IT
Threat of New Entrants New Competition Wider Publicity terms of advertisement Economies of scale Use IT to enhance production capability Brand identity
Buyers bargaining power More services Use of Credit Card Payment Offering Point Collection System Information Management
Suppliers bargaining power Minimal Impact as sources from various suppliers Use IT to enhance their tracking system inventory management - Track the performance of their suppliers in terms payment and quality of goods)
Threat of substitutes Reduced Demands Minimize cost leading to decrease of retailing price To provide better information Product and cost
Rivalry among firms Competition on prices, productions, distribution Better inventory management Lower down operating cost leading to decreasing of selling price Differentiation Credit Card payment , Point Collection System