THE SUSTAINABLE REAL ESTATE MANAGEMENT COMPANY

1
7
THE SUSTAINABLE REAL ESTATE MANAGEMENT COMPANY
2
Slide header copy
In This Chapter

• The real estate managers role
• Materials
• Operations and maintenance
• Tenant and resident education
• Measuring results

7-1
3
Slide header copy
The Sustainable Office Environment

• Walking the talk
• Demonstrates commitment and knowledge
• Establishes trust
• Builds relationships
• Launch a sustainability initiative

7-2
4
Slide header copy
Buy-in From the Top

• Allocate resources
• Commit to sustainability mission statement
• Set strategic goals that incorporate
  sustainability
• Pursue clients in need of sustainable management
• Set example by following policies and procedures
• Communicate results and maintain optimism

7-3
5
Slide header copy
Office Practices

• Waste reduction
• EPP
• Energy efficiency
• Water efficiency
• IEQ
• Transportation

7-4
6
Slide header copy
Employee Relations

• Green team
• Education and training
• E-newsletters
• Quarterly updates
• Celebrations
• Incentives
• Employee attraction and retention

7-5
7
Slide header copy
Sustainability Partners
7-6
8
Slide header copy
Networking

• Local IREM Chapter
• Local USGBC Chapter
• Local REALTORS Association
• ULI District Council
• NAHB local association
• Local ASHRAE Chapter
• Local nature conservancy groups

• Local consumer utility boards
• Public interest research groups
• Community groups
• Religious groups
• Diversity groups
• Youth groups

7-7
9
Slide header copy
Online Groups

• Sustainable real estate, technology, service
  market news
• Forums
• IREMFIRST
• EnviroLink Network
• VolunteerMatch

7-8
10
Slide header copy
Designations, Certifications, and Accreditations

• For individuals
• CPM and NARs Green Designation
• USGBC LEED AP
• For companies
• ENERGY STAR Partner
• USBGC National Membership

7-9
11
Slide header copy
Marketing and Business Development

• Communicate practices and achievements
• Tailor message to
• Potential clients
• Potential tenants and residents
• Explain general and specific benefits of services
• Properties on Web site
• Walk-through of property with consultant
• Market your own expertise

7-10
12
Slide header copy
Questions?

• Are there any questions we can answer before
  concluding todays class?

7-11
13
Slide header copy
Questions?

• On behalf of the Green REsource Council, we thank
  you for participating in this course!

7-12