This is how we do it!

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This is how we do it!
Presented By Abby Stevenson
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AGENDA
How we use CET The Team Experience CET as a
Marketing Tool CET as a Bid Tool Before and
After Tips Tricks Q A
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How we use CET The team experience

• CET is a valuable tool that our dealership uses
  in conjunction with Autocad for bids and
  marketing purposes.
• Since only some members of our design team use
  CET, our files need to be created in a format
  that is accessible.
• Our (CET) designer creates a model, reviews it
  with the team and gets it approved prior to
  exporting into a cad file.
• Once approved, the CET file is exported into a
  cad file and the model is given to the marketing
  dept. to make pretty.
• Materials, textures, lighting, accessories and
  an environment are added.
• Finished renderings are then imported into a
  title page and branded for the client.

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Using CET as a Marketing Tool

• The marketing department always uses CET to
  create idea starters for potential clients.
• This helps to keep the design department free to
  work on actual projects rather than spending time
  creating Black and White line drawings in cad.
• Clients want renderings not black and white
  isometric drawings.

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Using CET as a Marketing Tool
City/ Municipality
Higher Education
Healthcare
BROCHURES branded covers
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Using CET as a Marketing Tool
Mini 8 ½ x 7
Tri-fold 8 ½ x 14
Standard 8 ½ x 11
BROCHURES - sizes
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Using CET as a Marketing Tool
Tie-ons for bid package
Titleblock background page
Bid package seal for envelope
CUSTOM BID PACKAGES
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Using CET as a Marketing Tool
As an additional service all file modifications
were done by IOS. Images were provided by client
Elevation of proposed image gallery design
Image of installed gallery (1 of 15 galleries
installed for this project)
ARTWORK GALLERY DESIGN
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Using CET as a Marketing Tool

• Our custom furniture division often requires
  renderings so CET along with Autocad, allows us
  to provide our clients with a rendering that they
  can review and approve prior to finalizing the
  design of their custom solutions.

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Using CET as a Marketing Tool

• CET allows us the ability to take our renderings
  to the next level and provide our clients with a
  more personalized visual of their environment.
• 3D Google warehouse is a great source for
  finding accessories to decorate the space.

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Using CET as a Marketing Tool


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Using CET as a Marketing Tool


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Using CET as a Marketing Tool

• Final renderings are placed into a titled page
  created in illustrator and branded for the
  client, IOS, designer and manufacturer.
• This allows marketing to have all files available
  for print and also make any changes if needed to
  the verbiage.
• When a rendering is revised, we always create
  a JPEG using the photo series filmstrip. This
  jpeg is already x-refd into the illustrator
  title page so it automatically updates the file.

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Using CET as a Marketing Tool
BRANDING EXAMPLE
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Using CET as a Bid Tool

• During the bid phase, typicals and
  specifications are all generated in CET.
• This makes revisions easier in the early stages
  of the bid and saves time in the cad phase of
  the project once it is awarded.
• Once a bid has been awarded, specs and 3Ds are
  handed to the assigned project designer so that
  they may proceed with creating the typicals in
  autocad.

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Using CET as a Bid Tool
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Before and After
After
Before
RENDERINGS
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Before and After
After
Before
RENDERINGS
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Before and After
After
Before
RENDERINGS
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Before and After
After
Before
RENDERINGS
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Tips Tricks

• For a more accurate representation, finishes
  and textures are often adjusted in photoshop and
  then imported into CET through the materials
  editor.
• Playing with the numeric formula in hue and
  saturation in photoshop helped to create a more
  accurate representation of the actual sample.
• This also insures that pricing and options
  remain as specified if the spec is used from this
  file

Sample shown online
Actual finish sample
FOR MODIFYING FINSIHES
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Tips Tricks

• Using office lighitng vs. multiple suns can
  enhance the look of the rendering by darkening
  the room and spot lighting certain areas of the
  vignette.
• The use of single lights can also highlight a
  feature, such as a table, by maximizing the cone
  width size and shadow softness.

LIGHTING
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Thank You. QA