Advertising%20campaigns

1
Advertising campaigns

• Using SOAPSTONE, EPL, and style, you will be
  tasked with coming up with an advertising campaign

2
What is a campaign?

• A series of advertisement messages
• Share a single idea and theme
• Appears in different media across a specific time
  frame

• Examples of media are
• Print (newspaper, magazine, flyers)
• Radio
• Television commercial
• Press release
• Billboard/bus

3
Critical!

• Part of making an advertising campaign is
  determining the THEME!!!
• It sets the tone for individual ads
• It connects the central message
• Usually developed with the intention of being
  used for a substantial period
• Should reflect the goal of the product being
  marketed

4
Lets take a look

• Were going to look at an ad campaign for the
  latest iPhone
• While we see their campaign, make note of the
  different mediums that they advertise and see if
  you can spot the theme and what connects them all.

5
First, the launch
6
Press Release

• Look at the handout provided. Look for
• Repeating words
• Organization
• Message
• Theme
• Diction
• Information given

7
Billboards
8
Bus stop
9
Commercials (double click black box)
10
Commercial
11
Print
12
Old internet ad
13
On-line marketing
14
Connect them all

• Using your Rhetorical web map, connect all the
  ads and determine what the theme is.
• How do you know?
• Determine whether or not you feel the ad is
  successful with their purpose.
• 250 words minimum.
• Due Tuesday