Chicken Farm

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Chicken Farm Slaughterhouse Mr. Rami
Barhoush, Board Member Palestine Poultry Company
Ltd
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Palestine Poultry Company plc
Palestinian Market
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Palestine Poultry Company plcInvestment
Total Current Investment
20 M. USD
12 M. USD
Total Expansions Cost
Investor 9 M. USD
PPC 3 M. USD
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Slaughterhouse Broiler Farms Target Markets

• Main target market will be the West Bank Gaza
  Strip.
• Market size is approximately 45 million broiler
  chicks annually (12.5 Kg/capita).
• Market growth rate 3.5 annually.
• PPC market share will be 22 By 2012.
• Potential Export in Jordan
• the Gulf region.

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Slaughterhouse Broiler Farms Market Analysis

• Market Sales Mixed will be as follows

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Slaughterhouse Broiler Farms Distribution

• Local market will be classified into four
  territories
• North, Center, South, and the Gaza Strip
• Outlets will be categorized as follows
• PPC owned centres and authorized distributors
• Supermarkets ,restaurants and food outlets

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Slaughterhouse Broiler Farms Competition

• Manual slaughtering and de-feathering small
  shops.
• Semi manual slaughterhouses (Birzeit Ramallah)
• Smuggled products from Israeli slaughterhouses

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Slaughterhouse Projects Competitive
Advantage

• In-house professional veterinary inspection
• Fully Automated process with new technology
• Part of PPC integration (i.e lower production
  cost )
• Efficient distribution network
• Sufficient and well placed sales outlets
• .

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Palestine Poultry Company plc Operating
Results
After Expansion 2012 Before Expansion Item
72 M USD 17 M. USD Revenue
6.6 M USD 1.6 M .USD Net Income
19 8 ROA