??????(Electronic Commerce,???EC)???????????????,??:???????????????????????????????????????????

1
?1? ????

• ????

2
??

• 1-1 ???????
• 1-2 ???????
• 1-3 ?????????
• 1-4 ?????????
• ?????

3
1-1 ???????

• ?????????????,??????????????,????????????,????????
  ???????????????,????????????????,??????????????
• ??????(Electronic Commerce,???EC)???????????????,?
  ????????????????????????????????????????????

4
???????

• ???????????????????,??????????????????????,??????
  ???????????,??????????????????????????????,???????
  ????,?????????????

5
????????????

• ?????(Business to Business,???B to B,B2B)
• ?????(Business to Consumer,???B to C,B2C)
• ?????(Consumer to Consumer,???C to C,C2C)
• ?????(Customer to Business,???C to B,C2B)

6
?????

• ???????(Business to Business,???B to B,B2B)
• ???????????,?????????,???????????????????????????
  ???????????????????????????,??????????????????,???
  ??????????????????????,??????????????????????

7
??????????????????
8
????????????????
9
?????

• ???????(Business to Consumer,???B to C,B2C)
• ?????????,??????????????????????????????????????
  ?????,?????????????

10
???????????
11
????????????
12
?????

• ?? ?????(Consumer to Consumer,???C to C,C2C)
• ?????????,?????????????????,??????,????????????,??
  ????????????,????????????
• ???C2C???????,??????,??????????????????,????????,?
  ???????,??????????,??????????

13
???eBay????
14
???Yahoo!??????
15
?????

• ???????(Customer to Business,???C to B,C2B)
• ??????????,??????????????????????????,??????????,?
  ??????????,??????????
• ?????????????????,??????????,?????????????,??????,
  ????????????,?????????????,???????,?????????????

16
????????
17
???eAuto???????
18
1-2 ???????

• ????????????????????????????
• ????????,????????????????
• ??????????
• ???????????,?????????????????????????????????
• ????????????????

19
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20
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  ????,???????????????????????
• ?????????????????????????,?????????????????????(?
  ??),???????????????(??)?
• ????(??)???(??)??,?????????????,??????????????????
  ???????,??????????????

21
?????????-Yahoo!????

• ?????????????????????????

22
?????????-????????
23
?????????-PChome Online????
24
?????????-???????
25
?????????-??????
26
?????????-?????????
27
1-3 ?????????

• ???????????????????????????????????

28
????

• ????????????,?????????????????,??????????????????
  ????????????,??????????????

29
???????

• ????????????,????????,???????????????????????????
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30
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• ?????????????,???????????????????????????????????
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31
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  ?
• ??,???????,????????????????,????????????,?????????
  ????
• ??,??????????,???????????,??????????????????

32
1-4 ?????????

• ???????????,??????????????,???????????
• ?????????,???????????,????????ATM?????????????????
  ?????????
• ??????????????,??????????????,????????????,???????
  ???,????????

33
????????????-????????
34
????????
35
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36
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37
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38
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