Justine Ruan

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Questionnaires

• Justine Ruan
• Jonathan Shiraki

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What are Questionnaires?

• A document that allows the analyst to collect
  information and opinions from respondents.

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Types of Questionnaires
-Closed-Ended/Fixed-Format -Open-Ended/Free-Forma
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Closed-Ended/ Fixed-Format
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Multiple Choice Questions
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For Rating Questions
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Ranking Questions
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Open-ended/Free-format Questions
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Asking a Question

• i.e. What do you think we can do to improve?
• Requires a more in depth response
• More effective to make the question simple

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Process of Developing a Questionnaire
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Define the Problem

• i.e. XYZ Company has an online business for about
  5 years now selling fashion merchandise. However,
  the business has been barely making enough money
  to cover the expenses. They would like to
  redesign their website in order to increase
  online sales and bring in more profit.
• Problem The low amount of daily sales.

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Determine the Objective

• Objective Increase the amount of daily sales and
  attributing new clientele.

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Questionnaire Mediums

• Mass-Mail
• Online
• email
• social media
• direct link
• CATI(Computer Assisted Telephone Interviewing)
• Person-Administered
• Self-Administered

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Sample Size

• Helps to determine Target Population
• Which kind of people
• How many people
• Based on time available, budget and precision
• Example You would probably choose to conduct a
  large sample size by distributing questionnaires
  on the internet to the target audience for XYZ
  Company.

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Write the Questionnaire
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What should you consider?

• Account of personal bias 
• Misinterpretation 
• Example Do you enjoy the products available on
  our website?
• Answer Yes - doesn't exactly mean they will
  purchase it. This questions provides no room for
  improvement.

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Pre-testing

• Two types
• Participating Pretest
• Undeclared Pretest
• Test run
• Strengths and Weaknesses
• Small group in target population

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Last Step

• Duplicate and Distribute

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Results

• Accumulate totals
• Create analytical diagrams
• Decipher results
• Solution to the problem
• Meet objective(s)

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Questionnaires

• Advantages

Disadvantages

• Most questionnaires can be answered quickly
• They are a relatively inexpensive of gathering
  data from a large number of individuals
• Anonymity, therefore respondents are more likely
  to be truthful
• Responses can be tabulated quickly

• Number of respondents are low
• Theres no guarantee an individual will answer or
  expand on all the questions
• Tend to be inflexible. Theres no opportunity for
  the systems analyst to obtain voluntary
  information from individuals or to reword
  questions that may have been misinterpreted
• Its not possible for the systems analyst to
  observe and analyze the respondents body
  language
• No immediate opportunity to clarify a vague or
  incomplete answer to any question
• Good questions are difficult to prepare.

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Main Problem

• Low response
• Questionnaires rely on peoples response 
• Determines how successful and reliable questionnai
  re will be
• Solution 
• Reminders and follow ups 
• Short
• User friendly
• Proper sampling and research
• Incentives

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References

• http//writing.colostate.edu/guides/research/surve
  y/com4a3.cfm
• http//www.macorr.com/sample-size-methodology.htm
• http//www.surveysystem.com/sdesign.htm
• http//www.bizhelp24.com/marketing/analyzing-quest
  ionnaire-results.html
• http//www.images.google.com
• http//www.philseflsupport.com/questionnaires.htm
  
• http//www.harzing.com/intresearch_keyissues.htm