Cumbria Intelligence Observatory: Cumbria Atlas

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Cumbria Intelligence ObservatoryCumbria Atlas

• Rebecca Raw
• Research, Information Intelligence Officer

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Cumbria

• 2nd Largest County in England
• Six Districts
• Two National Parks
• 50 Rural Communities
• Urban Areas - City of Carlisle, Barrow, Kendal,
  Whitehaven, Workington, Penrith, Maryport, and
  Ulverston
• 168 CAS Wards.

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Inequalities

• County averages mask significant variation across
  wards
• Example Life Expectancy
• England Wales 80.2 years
• Cumbria 79.9 years
• Moss Bay ward (Workington) 71.8 years
• Greystoke ward (Eden) 91.3 years.

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Area Profiler

• Cumbria Intelligence Observatory
• Assist practitioners to understand inequalities
  and priority areas of the county
• Area Profiler Microsoft Excel
• 2010 Consultation Updating the Area Profiler
• Desire to use Geographic Visualisation Software.

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Why Use Geographic Visualisation Software?

• Visualising and Interacting with Data
• Enhances communication - makes trends and
  relationships within large amounts of data much
  clearer
• Engages users interactive, flexible and user
  friendly format.
• More accessible format results in
• Increased use by decision makers leading to
• Understanding of inequalities and priority areas
  of the county supporting
• More informed decision making.

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Why Instant Atlas?

• Used by Cumbria PCT Consistent approach to
  information reporting locally
• Used by many Local Authorities and PCTs in the UK
  
• Including neighbouring LAs in the North West
• Consistency, support and best practice (active
  user group)
• Easy to use Ready made templates, straight
  forward publishing process, doesnt require
  specialist knowledge
• Flexible Can define your own geographies and
  use your own datasets
• Portable - Can be published on the web, emailed,
  distributed on CD
• Low cost.

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Initial Developments

• Development of initial core atlas
• Cumbria Atlas
• Key facts and figures as per original area
  profiler
• Testing and feedback - Observatory partners
• - Make it simple and intuitive
• Published live on Observatory website
• Feedback from initial users
• First demonstrations to Policy Network Scrutiny
  Practitioners.

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Cumbria Atlas
Cumbria Atlas Web Page http//www.cumbriaobservat
ory.org.uk/AboutCumbria/Atlas/CumbriaAtlas.asp

• Three formats
• Single Map - Select a local data set and compare
  areas across the county in relation to that data
  set
• Double Map - Select two local data sets and
  compare areas across the county in relation
  to both data sets, considers the relationship
  between the two data sets 
• Area Profiler - Select areas within the county
  and view all data sets relating to those areas.

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Cumbria Atlas

• Cumbria Atlas Data Sets

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Cumbria Child Poverty Atlas

• Cumbria Atlas Web Page
• http//www.cumbriaobservatory.org.uk/AboutCumbria/
  Atlas/CumbriaAtlas.asp
• Cumbria Child Poverty Page
• http//www.cumbriaobservatory.org.uk/antipoverty/c
  hildpoverty.asp

Same three formats as Cumbria Atlas for
consistency Data sets associated with Child
Poverty Linked promotion of atlas to Child
Poverty work stream.
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Statutory Assessment Atlases

• Community Safety Assessment Community Safety
  Atlas, October 2011
• Joint Strategic Needs Assessment Health
  Wellbeing Atlas, in development
• Local Economic Assessment Refresh - Economic
  Atlas, to be developed March 2012.
• .

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Directorate Atlases

• Adult and Local Services Atlas
• Performance Improvement Team within Adults and
  Local Services
• Contextual information service user data
• Evidence base for developing district plans to
  target services
• To be merged into Health Wellbeing Atlas as
  part of JSNA.
• Childrens Centre Footprint, Childcare
  Sufficiency Assessment and Childrens Services
  Atlases
• Childrens Services Information Team
• Contextual information, service user and survey
  data
• 3rd party contractors demonstrate planning
  based on evidence
• Childrens Centre Staff Ofsted identifying
  successful interventions and tackling issues.
• .

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Current Future Developments

• Further development and maintenance of Cumbria
  Atlas, statutory assessment atlases, and
  directorate atlases
• Linking into planning processes Key resource
  for Area Planning
• Addition of further service user data
• Time series template
• 2011 Census Outputs Atlas
• Link to emerging priorities i.e. youth
  unemployment.

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Feedback

• Key stats held in one place presented in one
  consistent way
• Informs planning processes and targeting of
  resources, particularly important when resources
  are limited
• Supports transparency
• Supports local decision making
• Makes synergies clear for partners
  relationships between their key measures,
  highlights localities most in need across
  services, makes the case for joint working.

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Tips
Issues and Challenges

• Keeping information up to date across multiple
  atlases development of master spread sheet with
  links
• Balance of datasets to be included - volume vs.
  relevance.

• Start with a core set of indicators, get them
  published, then expand based on need
• Linking to statutory assessments and current /
  emerging priorities means information is relevant
  and your atlas is promoted through associated
  work streams
• Themed atlases give ownership of data to
  partners, gets their buy in, encourages them to
  act as champions for you.