Commercialism and Consumerism

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Commercialism and Consumerism
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What is commercialism?

• Commercialism is the various forms of
  advertisements used to sell products. It involves
  persuading people to buy various things so that
  the economy can benefit from their purchases.
  Some examples of commercialism include
  commercials, and magazine ads.

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What is consumerism?

• the unquestioning acceptance of products,
  services and ideas that often benefit others yet
  provide one with only a residue of things that in
  the end, lead to financial weakness, family
  disharmony and a weakened nation.
• the act of wasting, squandering, using up or
  destroying materials beyond our regular needs.

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• waste
• squander
• destroy

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What is marketing?

• Marketing involves the various techniques that
  are used to make products seem appealing. A good
  marketing campaign will convince many people to
  purchase a product, even if they dont really
  need it. Some examples of marketing techniques
  are who is in the ads, the colours used, and the
  words used.

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What is a marketing frenzy?

• A marketing frenzy involves when a certain
  product is advertised to the fullest extent
  possible. You can feel as though you cant get
  away from it. Marketing frenzies can include
  things such as celebrity sponsors, and
  advertisements in many different venues.
  Marketing frenzies can often result in that one
  item that everyone feels as though they need to
  have, which results in people having a very
  difficult time finding it.
• What toys, products, etc can you remember being
  involved in a marketing frenzy?
• What are a few examples of that one thing that
  everyone needed to have?

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Marketing Strategies

• The age/gender/appearance of people used in their
  commercials/ads
• The sounds used in their commercials
• The colours used in commercials or ads
• The lines that they give people/the things that
  people say