Chapter Five Visual Principles

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Chapter FiveVisual Principles

• Kim Shuffield
• ETEC 562

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Roles of Visual Instruction

• Provide a REFERENT for ideas.
• They are iconic-they resemble what they
  represent.
• Easily remembered link.
• Motivate by capturing attention and generating an
  emotional response.
• Simplify difficult information.
• Gives learners a chance to comprehend information
  visually that they did not understand verbally.

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Visual Literacy

• The learned ability to interpret and create
  visual messages.
• It was first recognized by John Dewey.
• Developed by two major approaches
• Input Strategies Decoding by practicing analysis
  skills
• Output Strategies Writing visuals to express and
  communicate.

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Decoding Interpreting Visuals

• Seeing a visual does not necessarily mean that
  one will learn from it. There are three factors
  that must be taken into account.

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Developmental Effects

• Younger viewers vs. older viewers.

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Cultural Effects

• Different Groups perceive things different ways.

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Visual Preferences

• Visuals that are preferred and visuals that are
  effective.

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Encoding Creating Visuals

• MOST IMPORTANT IS THE IDEA OF SEQUENCING
• Camera
• Video Recorder
• Scanners
• PowerPoint

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Goals of Visual Design

• Ensure Legibility Legibility
• Reduce effort.
• Increase viewers engagement.
• Focus attention on the most important parts.

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Processes of Visual Design

• Elements - Selecting and assembling the
  verbal/visual elements to incorporate into the
  display.
• Pattern - Choosing an underlying pattern for the
  elements of the display.
• Arrangement - Arranging the elements within the
  underlying pattern.

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Elements

• Letter Style
• Number of letter styles- no more than 2
• Capitals-only where NEEDED.
• Color of lettering-appropriate contrast.
• Size of lettering-1/2 inch for every 10 feet of
  distance.
• S p a c I n g - use optical spacing

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Elements that Add Appeal

• Visuals have little effect unless they capture
  AND hold the audiences attention.
• These three devices aid in that
• Surprise
• Texture
• Interaction

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Surprise

• Grabs the attention
• Unexpected
• New stimuli

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Texture

• Two Dimensional
• Involves Sense of Touch
• Invites Involvement

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Interaction

• Viewers can be asked to respond to visuals by
  manipulating them.

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Pattern

• Alignment
• Shape
• Balance
• Style
• Color Scheme
• Color Appeal

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Arrangement

• Proximity
• Directionals
• Figure-Ground Contrast
• Consistency

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Visual Planning Tools

• Storyboard
• Types of Letters
• Drawing, Sketching and Cartooning

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Digital Images

• Digital Cameras
• Scanners
• Photo CDs (cheaper alternative)

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• Chapter Five
• Visual Principles
• Kim Shuffield
• ETEC 562