MONEY%20IS%20LIQUID%20metaphor

1
MONEY IS LIQUID metaphor
For example, we talk about liquid assets,
liquidity, liquidation etc. and about cash flow
or outflow. Even the word for the system of money
in a country, currency, comes via Old French from
the Latin verb currere, meaning 'to run', and is
related to the noun current, which is something
which flows, like a river.
2
deep in debt solvent bail out tap out keep
head above water affluent dry up channel soak
up throw down the drain sponge off pour/pump
1. Somebody who is without debt is described as
__________. 2. Somebody who is rich is described
as ____________. 3. When somebody invests money
in something, they prime the pump or
____________, sink or inject money into it. 4.
They can also ____________ or funnel money into
something. 5. When they waste money they spend
money like water, ____.
3
deep in debt solvent bail out tap out keep
head above water affluent dry up channel soak
up throw down the drain sponge off pour/pump
6. They might also tap someone for money,
and, (in American English) something which
uses up all of someone's money can (them)
_______. 7. An expensive outlay is said to
absorb or _________ a large part of your
income. 8. A person who prefers to spend your
money instead of their own ____________ you,
soaking up your money like a sponge.
4
deep in debt solvent bail out tap out keep
head above water affluent dry up channel soak
up throw down the drain sponge off pour/pump
9. Eventually, your funds will run dry or
____________ and your other assets will be frozen
(so that they are not liquid any more and can no
longer flow). 10. A person with financial
problems is said to be in over their head,
____________ or struggling to (their)
____________. 11. And if somebody is in
financial trouble, we talk about ____________
(them), analogous to empting water from a boat
with a bail.
5
WATER IDIOMS
1. like a fish out of water 2. water under the
bridge 3. spend money like water 4. land
him in hot water 5. like water off a ducks
back 6. watered down 7. doesnt hold water

• get into trouble
• b. is not credible
• no effect on me
• feeling strange and out of place
• made less forceful
• past and forgotten
• g. spend without thinking

6
1. John says the two of you had a serious
argument last week. Yes, but thats all
_________________ now. Were friends again. 2.
Why havent you got a credit card? I know it
would just make me _________________ . 3. What I
like about Philip is hes not afraid to express
his opinions. Thats all very well, but his
opinions often _________________ at work. 4.
Were you not upset by all the criticism you got
at the meeting? Oh no. Im used to it. Its just
_________________ . 5. I thought the
Prime Ministers speech was very weak. Yes. I
think it had been _________________ to avoid
upsetting some people in his party.
water under the bridge
spend money like water
land him in hot water
like water off a ducks back
watered down
7

• 6. The only thing which will help the economy is
  to raise interest rates.
• But that argument _________________ . Higher
  interest rates are bad for business, not good for
  it. Listen to the big companies!
• 7. After the meeting we were taken to one of
  those big London clubs.
• I bet you felt _________________ !

doesnt hold water
like a fish out of water
8
Answer the following questions.

• Think of three reasons that a company might
  liquidate assets.
• Think of three big businesses that have gone
  under or sunk in the last ten years.
• Think of three investments which would be pouring
  your money down the drain.
• Think of three things which might be subject to a
  price freeze.

9
Insert the missing 11 prepositions where they
belong
the leisure and tourism industries,
there are many organisations which
provide similar products or services
customers and it is often the quality
customer service which distinguishes one
another. Good customer service leads
customer loyalty which turn increases
repeat business. Example, most major
airline operators offer various incentives
regular customers. The term customer
service includes the concept customer
care or caring customers. Customer
service includes all direct and indirect
contact the customer as well as the
products, services, systems and strategies
which support the process.
in
of
to
from
in
to
for
to
of
of
with
10
All staff in an organisation has a part to play
in the provision of _____________________ customer
service and you need to be aware for the
different _____________________ customer
service roles. Staff which have direct contact
with _____________________ customers on a
regular basis are often know as front-of-house
_____________________ staff. Backroom staff are
people who may to have indirect
_____________________ contact with customers or
direct contact in an occasional basis.
_____________________
HAVE
OF
WHO/THAT
KNOWN
TO
ON
11
Support staff are that members of staff who
rarely have direct ____________________ conta
ct with customers. Many leisure and touristic
organisations ____________________ employs
support staff to provide a wide range of services
such ____________________ as personal,
administration, finance, etc. ____________________

THE/THOSE
TOURIST
EMPLOY
PERSONNEL