The EEG Face Mask

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The EEG Face Mask
Revolutionizing the Sidelines of The National
Football League
Miles Brickley Samantha Kaufman Marina Girgis
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Overview

1. Defining the Problem
2. Our Solution The EEG Face Mask
3. Points of Differentiation
4. Health Benefits to Players
5. Financial Benefits to the NFL
6. Implementation and Timeline

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Defining the Problem
Source NFL, 2014
Head trauma affects 1 in every 3 players.
Source GenXFinance, 2014
Treating traumas is very costly.
Treating traumas is time-sensitive.
Source BPLReadings, 2014
Treatment has exclusively been at a hospital.
Source BizJournals, 2014
Problem
EEG Mask
Differences
Cost Benefits
Timeline
Health Benefits
5
Our Solution The EEG Face Mask
Source Lepola, 2014
Problem
EEG Mask
Differences
Cost Benefits
Timeline
Health Benefits
6
Points of Differentiation
Source Face-based Disposable EEG Mask, 2014
Source EPOC, 2014
Problem
EEG Mask
Differences
Cost Benefits
Timeline
Health Benefits
7
Health Benefits to Athletes
Problem
EEG Mask
Differences
Cost Benefits
Timeline
Health Benefits
8
Financial Benefits to NFL
Traditional EEG Technology New EEG Face Mask
Equipment 7,000-11,000 320-350
Patient Cost 674 24.50
1 of the cheapest traditional EEGs 20 of the
most expensive EEG Face Masks
Problem
EEG Mask
Differences
Cost Benefits
Timeline
Health Benefits
9
Financial Benefits to NFL
Problem
EEG Mask
Differences
Cost Benefits
Timeline
Health Benefits
10
Implementation and Effects on NFL
Barriers to Implementation
Processes
People
Systems
Reevaluating current trauma management
Training neuro-trauma consultants
Utilizing a user-friendly software
Problem
EEG Mask
Differences
Cost Benefits
Timeline
Health Benefits
11
Time Until Ready for Market

• Research indicates a 2-3 year timeframe until
  this technology is ready for market

Source EPOC, 2014
Source EPOC, 2014
Problem
EEG Mask
Differences
Cost Benefits
Timeline
Health Benefits
12
Timeline to Market
Problem
EEG Mask
Differences
Cost Benefits
Timeline
Health Benefits
13
Pilot Program in Cleveland Browns
Worth 1.1 Billion
Average 7.3 Concussions Per Season
52
Wins-To-Player Cost Ratio
Maximum Average 4 Games Missed
Could be implemented by the 2017 Browns Preseason
Problem
EEG Mask
Differences
Cost Benefits
Timeline
Health Benefits
14
Summary
Problem
EEG Mask
Differences
Cost Benefits
Timeline
Health Benefits
15
Appendix

1. Cost of the EEG Face Mask
2. Potential early-adopters
3. Ratio of cost to consumer
4. Medical personnel required by NFL
5. Method to Derive Timeline

Problem
EEG Mask
Differences
Cost Benefits
Timeline
Health Benefits
16
Cost of the EEG Face Mask
Back to Appendix
Problem
EEG Mask
Differences
Cost Benefits
Timeline
Health Benefits
17
Potential early-adopters
Back to Appendix
Source Lepola, 2014
Problem
EEG Mask
Differences
Cost Benefits
Timeline
Health Benefits
18
Ratio of cost to consumer
RatioPatient Cost/Cost of Equipment Traditional
EEG 674/ 7,000 .096 Disposable EEG Face Mask
24.50/320 .077
Back to Appendix
Problem
EEG Mask
Differences
Cost Benefits
Timeline
Health Benefits
19
Medical personnel required by NFL
Back to Appendix
Source Bleacher Report, 2014
Problem
EEG Mask
Differences
Cost Benefits
Timeline
Health Benefits
20
Method to Derive Timeline

• Development (6 months)
• Its been researched and given a prototype
  through the University of Finland Dissertation
• Other, similar technology is on the market
  currently that could permit the technology to be
  developed faster than if it was completely new
• Initial Testing (3 months)
• Testing requires using the technology to measure
  brain activity and then testing the same patient
  with traditional EEG technology to compare
  results
• Seeking investors (6 months)
• Angel investors would be nice, but the more
  likely investors for this type of technology
  would be institutional investors/medical
  technology companies looking to acquire this
  technology historically takes 90 days
• Examples could be Essex Woodlands and Domain
  Associates
• Final development/Regulatory Approval (8 months)
• Since similar technology exists, the regulatory
  channels necessary to get it approve are already
  in place
• Final development should work out any minor
  details as well as focus on customer comfort and
  ease of application
• Launch (1 month)
• Getting the product to the NFL and following
  through with the necessary training

Back to Appendix
Problem
EEG Mask
Differences
Cost Benefits
Timeline
Health Benefits
21
Works Cited

• Belson, K. (2014, September 12). Brain Trauma to
  Affect One-in-Three Players, N.F.L. Agrees. The
  New York Times. Retrieved November 09, 2014
  fromhttp//www.nytimes.com/2014/09/13/sports/footb
  all/actuarial-reports-in-nfl-concussion-deal-are-r
  eleased.html?_r0
• Campellone, J. (Ed.). (2014, October 9). EEG.
  MedlinePlus Medical Encyclopedia. Retrieved
  November 08, 2014 from http//www.nlm.nih.gov/medl
  ineplus/ency/article/003931.htm
• EEG. (2014). CAREOperative Healthcare
  Bluebook. Retrieved November 08, 2014 from
  https//healthcarebluebook.com/page_ProcedureDetai
  ls.aspx?id205datasetMD
• EEG Systems. (2014). MFI Medical Equipment Inc.
  Retrieved November 08, 2014 from
  http//www.mfimedical.com/electroencephalogram-eeg
  -machine.html
• EPOC. (2014). EMOTIV Inc. Retreived November
  08, 2014 from http//emotiv.com/epoc.php
• Face-based Disposable EEG Mask to Help Quickly
  Diagnose Brain Damage. (2014, September 25).
  MedGadget. Retrieved November 08, 2014 from
  http//www.medgadget.com/2014/09/face-based-dispos
  able-eeg-mask-to-help-quickly-diagnose-brain-damag
  e.html
• Lepola, P. (2014, September 26). Novel EEG
  Electrode Set for Emergency Use. Publications of
  the University of Eastern Finland. Retrieved
  November 08, 2014 from http//epublications.uef.fi
  /pub/urn_isbn_978-952-61-1551-1/urn_isbn_978-952-6
  1-1551-1.pdf
• NFL Health Update Troy Vincent Relates Five
  Myths About Players. (2013, November 19). The
  National Football League. Retrieved November 09,
  2014 fromhttp//www.nfl.com/news/story/0ap20000002
  81143/printable/nfl-health-update-troy-vincent-rel
  ates-five-myths-about-players
• Ozanian, M. (2014, August 20). The NFLs Most
  Valuable Teams. Forbes Online. Retrieved
  November 09, 2014 from http//www.forbes.com/sites
  /mikeozanian/2014/08/20/the-nfls-most-valuable-tea
  ms/
• Standard Electro-Cap. (2014). Bio-Medical
  Instruments. Retrieved November 09, 2014 from
  http//bio-medical.com/products/electro-cap.html?g
  clidCO3Iw7-28cECFXIF7AodTiwALQ
• Tuition, Fees, and Refund Policy. (2014). The
  National Institute for Emergency Medical
  Services. Retrieved November 08, 2014 from
  http//www.niems.org/education/academic-programs/e
  mt-tuition/