Lend me your minds

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Lend me your minds

• A classical look at the
• art of public speaking

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The Art of Rhetoric - Defined

• Websters The art of speaking or writing
  effectively.
• Aristotle The ability, in each particular case,
  to see the available means of persuasion.

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The Art of Rhetoric - Defined Cont.

• Preliminary Questions
• What do we believe, think, or feel in common?
• Are the premises for the argument appropriate?
• Does the proper conclusion follow the premise?

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Persuasive Appeals - Logos

• Translates to Thought plus action
• Uses reasoning, patterns, conventions to appeal
  to audience
• Facts, (supporting evidence), and expert
  testimony are key

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Persuasive Appeals - Logos

• Examples of Deductive Arguments
• All men are mortal.
• Socrates is a man. All weeds are
  plants.
• Socrates is mortal. The flower is a
  plant.
• All weeds are flowers.
• Which one of these arguments is a syllogism?

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Persuasive Appeals - Ethos

• The credibility the author establishes
• Intelligence, virtue and good will
• Moral character
• Beliefs, values, and priorities
• Relationship to audience
• Formal or informal, dignity

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Persuasive Appeals - Pathos

• Called pathetic or emotional proof
• Needs of the audience
• Guilt, Love, Security, Pity, Humor

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Exordium (Introduction)

• Gains audiences approval
• Captures audiences attention

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Narratio (Development)

• Elaboration of the main point

Confirmatio (Evidence)

• Support for the argument being presented

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Confutatio (Objections)

• Refute any possibly contradictory arguments

Conclusio (Conclusion)

• Summary of arguments

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In terms of delivery and message
Remember the importance of rhetoric