SWOT??--?????????(??) - PowerPoint PPT Presentation

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SWOT??--?????????(??)

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Title: SWOT??--?????????(??)


1
?2? ???? ??????????
  • ??????
  • 1.????????????
  • 2.?????????
  • 3.???????????
  • 4.????????????
  • 5.?????????????

2
?????(??)

?3.2 ???????????
3
??????(??)

?3.2 ???????????
4
SWOT??--?????????(??)
?? ??
? ??1.????? 2.???? 3.??????? ?? 1.??ECFA,??????? 2.???????? ????? 3.??????,?? ??????????
? ?? 1.?????? 2. ??????,????? 3.??????? 4.?????????? ?? 1.?????????????? 2.????????? 3.??????,???????? 4.??????
5
?????????(??)
  • ????,????????????
  • ???????????FYP100??
  • 2. ????????? ??FYP100???????20?
  • 3. ??????????1/1?12/31????????????????,???????,??
    ?????
  • 4. ???????????FYP??????,?FYC????(??),??????,????
    ?????

6
  • ?(??)??????(First Yearly Premium FYP
    )?????????????????????????,??????????????,???????
    ??????????????FYP,?????????????
  • ???????(First Yearly Commission FYC
    )?FYP????????????????FYP?10?,???????25,????2.5??
    ?????

7
????????
  • ????????(???????????,?????????)??????????????????
    ?????(?????????????????)?
  • ????????????????????????
  • ????????????,???????

8
??
  • ????????SBU?? ? ??????????????

9
  • GE???????9???,?SBU??????3???,????SBU????,?????????
    ?SBU????????3???,????SBU???????SBU??????3???,????S
    BU?
  • ?????,??????????

????
????
????
?????
?????
10
  • 3.3.5?????
  • 1. ????(forward integration)
  • ??????????,??????????
  • ? ? EX????????,??????
  • 2. ????(backward integration)
  • ???????,??????????
  • ? ? EX?????????
  • 3. ????(horizontal integration)
  • ??????????????,?????
  • ?????
  • ? ? EX?????????

???????,?????
11
??P73
??????? ???? ???? ??
????? ? ? ???????????????
????? ? ???????????
??????
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