TargetOn

1
TargetOn

• Planning, implementing, measuring evaluating
  practice change

Ian Kininmonth, EKSA Sandy Pate, Perth Region NRM
2
Perth NRM region

• Coordinate NRM
• Region 700,000 ha
• Agriculture (ABS 2007)
• 505,000 ha
• 1,606 farm businesses
• 10 of State total
• Small holdings (DAFWA 2007)
• 18,758 small holdings
• 207,571 ha

3
The challenge

• Wide variety of communities of interest e.g.
  orchardists, vineyards, horses, bush blocks etc
• Wide range of issues e.g. soil, water, nutrients,
  carbon, chemicals, weeds, pests, disease,
  biodiversity
• Need to empower communities of interest to change
  the way they use manage natural resources
• Fragmentation of information processes
• Time its a long process

4
People, location, people

• People the way they use manage natural
  resources are the problem. They are also the
  solution. But they need support resources to
  change. Plus it doesnt happen overnight.

5
What we know

• The problems/issues
• What needs to be done where (mostly)

6
What we dont know

• Who is doing what where
• Who needs to do what where

7
What we need to do

• Facilitate support change
• Need to match the right people with the right
  information resources

8
TargetOn

• Combined web-based business intelligence system
  CRM/engagement tool (collaborative website)
• Combines Drupal open source CMS MySQL database

9
People, properties information

• People organisations are the customers, funders
  are the clients
• People properties can be geocoded
• Enterprise type, contact details other
  information can be referenced

10
Management practices

• Forms enable details of management to be captured

11
Reports Action Plan

• Customised Action plans can be generated for each
  land manager
• Email alerts can be sent when actions are due

12
Reports - Scorecards

• Scorecards can be generated for each land manager
  /property / enterprise showing uptake, impact
  efficiency

13
Scorecards community uptake

• Community scorecards can show cumulative
  performance by enterprise type or/and location
• Progress from a baseline to a target can be
  measured

14
Scorecards impact efficiency

• Scorecards can show impact e.g. area (ha) fenced,
  volume (Ml) water saved etc.
• Can also show efficiency e.g. hrs/ spent
• Benchmarks can be calculated

15
Other key features

• Collaborative website of best practices by
  enterprise type
• Monitoring/ evidence space
• Other NRM information e.g. legislation, contacts,
  photos etc.
• Calendar news
• Group email

16
Value propositions for Perth Region NRM

• Improved information for planning, implementation
  evaluation
• Improved delivery performance
• Continuity of engagement
• Efficiency
• Competitive advantage

17
Questions / comments
18
Contact

• Ian Kininmonth, EKSA
• www.eksa.com.au
• Mob. [phone]
• ian_at_eksa.com.au
• Sandy Pate, Perth Region NRM
• Mob. [phone]
• Sandy.Pate_at_perthregionnrm.com