Creative%20Thinking

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Creative Thinking and Knowledge Management
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Dasar Kompetisi
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The hedgehog
GOOD is not enough, you have to be GREAT
Good is the enemy of Great.
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Creative Thinking
The Strategic Group, 2006
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The Challenge
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The Challenge

• Importance of creativity
• APPLE - Think Different campaign and atmosphere
• PALM Failing business and issues
• IDEO business based on creative ideas

• How the mind Works
• Subconscious works
• ? take your mind out of a think
• ? Go for a walk
• ? Inspiration
• Free Association
• ? Random and non-random links (create a random
  event)
• ? Mind is good at making connection and
  association
• stimulating ideas and allow to explore
  your mind
• ? use mind-mapping
• ? dimensional nature of brain
• Filter and patterns
• ? Filter and Pattern (benefit of mind games
  and methods problem with the way the mind is
  structured/defence)

Learning how to be creative - Methods not
for everyone - Choose what works for
you - Different kinds of people
Listeners Readers Visual - Truth -
Know where you are today - Dare to Dream
- Visualization - Enjoy the Process
- Small steps are very productive and it's
easier!
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Ideas
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The Ideas

• GENERATE
• Mind mapping
• - associative power and visualization
• - Helps to organize your information and map
  whats in your mind
• Brainstorming, etc
• - generic term for idea generation and
  evaluation in group setting

• EVALUATE
• Quality of ideas (rank order)
• Objective review (Six Thinking Hats)
• ? encourage lateral thinking
• ? Various perspective
• ? No time for egos, fast meeting

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Tools

• A small group of people lt7

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Next Steps
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Homework

• Do something new or different today!

Additional Reading

• Six Thinking Hats - Edward De Bono
• The Mindmap Book - Tony Buzan
• Applied Imagination - Alex Osborne

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The Fifth Generation Management
1. Jungle Management 2. Management by
Direction 3. Management by Objectives 4.
Management by Value Creation 5. Knowledge Based
Management
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Sejarah Perubahan Prioritas Manajemen
Era Feudal Society (akses terhadap
tanah) Eksploitasi sumberdaya alam, dan
teknologi untuk proses produksi, perdagangan
Era Capital Society (akses terhadap
modal) Eksploitasi tenaga buruh, dan teknologi
untuk maksud mengembangkan komoditi dan aset
lainnya
Era Knowledge Society (akses terhadap
pengetahuan) Pikiran yang sistematis, inovasi dan
pengetahuan yang dapat memberikan nilai tambah
perusahaan melalui satu kreasi dalam basis
organisasi pembelajaran
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Peningkatan Social Capital Otomatis Meningkatkan
Kapasitas Creating Value
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TWO TYPES OF KNOWLEDGE
Tacit Knowledge (Subjective) Explicit Knowledge (Objective)
Knowledge of experience (body) Simultaneous knowledge (here and now) Analog knowledge (practice) Knowledge of rationality (mind) Sequential knowledge (there and them) Digital knowledge (theory)
Nonaka and Hirotaka, The Knowledge Creating
Company, 1995
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CONTENTS OF KNOWLEDGE CREATED BY FOUR MODES
Tacit Knowledge
Explicit Knowledge
to
(Socialization) SYMPATHIZED KNOWLEDGE (Externalization) CONCEPTUAL KNOWLEDGE
(Internalization) OPERATIONAL KNOWLEDGE (Combination) SYSTEMIC KNOWLEDGE
Tacit Knowledge
from
Explicit Knowledge
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Spiral of Organizational Knowledge Creation
Epistemological dimension
Externalization
Explisit knowledge
Combination
Socialization
Tacit knowledge
Internalization
Epistemological dimension
Individual
Group
Organization
Inter-Organization
Knowledge level
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Five-Phase Model of the Organizational
Knowledge-Creation Process
Enabling Condition Interaction Autonomy Fluctuatio
n/ Creative chaos Redundancy Requisite variety
Tacit knowledge in organization
Explicit knowledge in organization
Socialization
Externalization
Combination
Cross- leveling knowledge
Sharing tacit knowledge
Creating concept
Justifying concept
Building an Archetype
Internalization
Market
Tacit knowledge
From collaborating organization
Explicit knowledge as advertisements, patents,
product and/or services
From users
Internalization by users
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The Knowing Cycle
Stream of Experience
Sense Making
Shared meanings
New Knowledge, Capabilities
Dual-Directed Adaptive Behavior
Knowledge Creating
Decision Making
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Knowledge Based Management - From Idea to Reality
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The New Focus on "Knowledge" as a Competitive
Resource
Knowledge creation
Continuous innovation
Competitive advantage
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Lateral Marketing Process
The case of Barbie
Baby dolls market
New category
Teenager
To feel as...

Doll varieties
Vertical Marketing Process
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Contoh buku-buku tentang trend masa depan
manajemen berbasis pengetahuan
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City in the Future
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Latihan Ringan
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Ada berapa segitiga yang terbentuk dalam gambar
ini ?
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ADA BERAPA SEGITIGA DALAM GAMBAR INI?
E
J
D
F
H
G
I
A
B
C
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LATIHAN LATERAL THINKING (BERPIKIR OUT OF THE
BOX)
? ..
? ..
? ..
Di dalam bekerja di kantor, apa saja gunanya
PENSIL?
? ..
? ..
? ..
? ..
? ..
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Latihan
Product/Service line apa lagi yang dapat
dikembangkan dan dapat memberikan pendapatan
signifikan (kontribusi minimal 5 dari gross
revenue after tax) bagi perusahaan dalam waktu
singkat (kurang dari satu tahun)
Brainstorming Rank Order Review Objectives
. . . . . . . .. .. .. . .
generic term for idea generation and evaluation
in group setting
Quality of ideas