Do%20Birds%20of%20Feather%20Flock%20Together?

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Do Birds of Feather Flock Together?

• Arianne Jennings

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Why did I chose to research this topic??????
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• Clore and Byrne (1974)
• Emotion is the basic determinant of attraction

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• Blass Schwarcz (1982)
• Tor Singh (2007)
• Does Similar attitudes cause an attraction??

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Procedure

• Recruited 30 college students from University of
  Baltimore and Coppin State University
• Administered an attitude assessment to both
  control and experimental groups
• Subjects were debriefed and thanked for
  participation

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• SPSS Output shows that similar attitude had the
  most significance amongst other independent
  variables

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• SIMILAR ATTITUDES DOES CAUSE AN ATTRACTION!!!!

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Whats Next???

• Generalizations
• Future Implications