Q. 19

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1.02
2
Q. 19

• Booking hotel rooms for vacationers is an example
  of ______ marketing?
• A. Feature
• B. Service
• C. Benefit
• D. Sports

3
A. 19

• B. Service
• By booking rooms, you are helping the vacationers.

4
Q. 20

• What type of duties do customer-service
  professionals often perform?
• A. Preparing ads
• B. Paying invoices
• C. Handling complaints
• D. Receiving shipments

5
A. 20

• C. Handling complaints
• Customer service is helping the customers with
  problems.

6
Q. 119

• What marketing career involves determining why
  customer do what they do?
• A. Advertising
• B. Distribution /Warehousing
• C. Sales
• D. Marketing research

7
A. 119

• D Marketing research
• A marketing researcher could be classified as the
  Sherlock Holmes of marketing. These
  investigators look for clues as to what customers
  want and need, as well as why customers do what
  they do. Careers in distribution/warehousing
  physically link products with consumers by
  delivering them to customers when they are
  needed. Careers in advertising involve catching
  customer attention and informing customers about
  products, companies, and/or ideas. Sales careers
  involve satisfying customer needs with products.

8
Q. 120

• What marketing career involves catching
  customers attention, informing them of products,
  and persuading them to buy?
• A. Marketing research
• B. Advertising
• C. Public relations
• D. Product managment

9
A. 120

• B Advertising
• Advertising use a variety of media to catch
  customers attention, inform them of products,
  and persuade them to buy. Some of these media are
  the internet, radio, television, newspapers,
  magazines, billboards, and catalogs. Marketing
  researchers are responsible for determining what
  customers need and what and why customers do what
  they do. Product managers create, test, and
  decide how a product will be packaged. They
  direct and coordinate all aspects of the product.
  Public relations professionals strives to build
  and maintain positive relationships with the
  publicly anticipating problems, handling
  complaints, communicating with the media, and
  building a positive public image for the company.

10
Q. 121

• Kwacky Kwackers needs a new package design for
  its crackers. What marketing professional would
  be responsble for creating the new package?
• A. Marketing research
• B. Product Management
• C. Advertising
• D. Channel management

11
A. 121

• B Product management
• Product managers create, test, and decide how a
  product will be packaged. They direct and
  coordinate all aspects of the product.
  Advertisers develop massages and images to catch
  customers attention, inform them of products,
  and persuade them to buy. They use a variety of
  media to communication with customers. Some of
  these media are the internet, radio, television,
  newspaper, magazines, billboards, and catalogs.
  Marketing researchers are responsible for
  determining what customers need and want and why
  customers do what they do. Channel management is
  the processes by which marketers ensure that
  products are distributed to customers efficiently
  and effectively.

12
Q. 122

• What is at the center of all marketing
  activities?
• A. Math
• B. Technological know-how
• C. Purchasing
• D. Communication

13
A. 122

• D communication.
• Communication, the exchange of information in
  which the words and gestures are understood in
  the same way both the speaker and the listener,
  is at the center of all marketing activities.
  Whether employees are working with customers or
  working with a team member, they need to
  effectively exchange ideas and information.
  Communicating with people is crucial in marketing
  because marketing involves continuous interaction
  with customers and coworkers. Purchasing is a
  marketing function. Although math skills and
  technological know-how are often needed to carry
  out marketing activities, their successful
  completion and use are based on communication.