Alan Percy Director of Business Development AudioCodes

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Alan PercyDirector of Business
DevelopmentAudioCodes
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Who is AudioCodes?

• Leading OEM Manufacturer of Enabling VoIP
  equipment
• Gateways
• Media Servers
• Boards, Chips and Modules
• Key IPR holder for G.723.1
• 11th Year in Business
• 82.8M Revenue for FY04
• NASDAQ AUDC
• Over 440 Employees
• Worldwide Company
• Headquarters in Israel
• US offices in San Jose, Boston, Chicago, Dallas,
  RTP, and Somerset NJ
• Offices in Mexico, France, UK, China, and Japan

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Why are you here?

• I want to learn more about

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Learning

• learning      (lûr n ng) n.
• The act, process, or experience of gaining
  knowledge or skill.

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How do we learn?
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How do we learn?
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How do we learn?
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How do we learn?
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Some Observations
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VoIP has gone Mainstream
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VoIP is enabling the Best of Breed

• In the past, one vendor controlled all the
  technology
• You can have any color phone you want, as long
  as its black
• Going forward
• Softswitches, IP-PBX, Messaging, IVR
• Standard protocols and hardware platforms
• VARs and Systems Integrator are choosingthe best
  hardware and software for their application
• Creating value and products that fit needs

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What is the difference?
This one has enhanced services
?
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Increasing Density

• Moores law will continue to increase density
  (more functionality for less money)
• CISC
• DSP
• Packet Processors
• Shifting the role of dedicated hardware

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Emergence of New Blade Form Factors

• ATCA
• Advanced Telecom Computing Architecture
• 140 sq. inches
• 200 W of power/blade
• AMC
• ATCA Mezzanine Card
• PCIExpress
• Desktop and Enterprise

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New Form Factors

• Blade Servers
• IBM, Intel, Dell, Compaq, etc.
• Very high computational density
• Ideal platform for hosting applications
• Proprietary, but Open form factor
• Standard peripheral form factor
• Usually PCI

IBM BladeCenter
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Death of the PCI Driver

• Replaced by on-board protocols

PCI Driver
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On-board Protocols

• On-board protocols are becoming the preferred
  control mechanism
• Using a standard or proprietary protocol to
  control a board or stand-alone device
• SIP, VoiceXML, MSCML, MGCP
• Displacing the traditional API/Driver model
• No more PCI drivers!
• Eliminates O/S dependence
• Bonus Better test tools (Ethereal)

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On-board Protocols
Application
API
API
Proprietary
Device Driver
Device Driver
H.100
T1 Interface Hardware
Resource Hardware
PSTN
Legacy CTI Architecture
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On-board Protocols
Application
SIP Protocol Stack
SIP
LAN
Gateway Blade
MediaProcessing Blade
PSTN
SIP Architecture
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Adoption of Blades vs. Boxes

• Software developers love distributed architecture
  using standard protocols
• Product Managers and Integrators have different
  challenges
• Cost Targets
• Offering communications solutions
• Branding issues
• Fewer boxes
• Result
• PM Integrators many times prefer blades

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One Code Base

• Today, many application developers are supporting
  two separate code bases
• One for TDM implementations
• Second for VoIP interfaces
• Challenges
• Maintenance
• Testing
• Surrounding Management Software
• Expertise on Boards and APIs

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One Code Base

• Mass movement to supporting only VoIP
• SIP, H.323, MGCP
• Using gateways to connect into TDM applications
• Why?
• Only maintaining one code base
• Saves engineering resources
• Focus on the application, not the plumbing
• Eliminates management of TDM interfaces
• No drivers
• No O/S dependencies

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Need for Transcoding

• Wireline and wireless carrier depend on different
  voice compression formats
• Different needs and limitations
• G.729a favorite with wireline carriers
• AMR or EVRC for wireless
• How to interconnect?
• Transcoding Resources
• High Density
• Low Latency
• Excellent voice quality

Transcoding
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Focus on Security

• Cable systems are the early adopters(multi-drop
  nature of cable systems)
• Call control Encryption
• IPSec and BTNS
• Voice Path Encryption
• SRTP
• Management Interfaces
• HTTPS
• Customers will demand that equipment vendors will
  support new security standards

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Focus on Security

• Session Border Controller
• Protecting your network / IP-PBX from intruders
• Network Isolation / Protection
• Encryption / Privacy
• Protect against Denial of Service Attacks
• Stand-alone devices (for now)
• Whats next
• Built-in to IP-PBX at theEnterprise

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The Last Mile

• Carriers are depending on the existing broadband
  facility to the Enterprise/Consumer

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Voice Quality

• Greater dependence on existing IP infrastructure
  (Cable, DSL, T1, Wireless)
• Requires that equipment that can operate in
  suspect network performance.
• Dependence on low bit rate coders by carriers is
  increasing
• More through the same pipe
• Less congestion less lost packets
• Better voice quality
• More on this in a separate session

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What to worry about

• Taxation
• With the shift to VoIP, taxation model will have
  to change.
• Governments will need revenue
• We need to guide their decisions
• E911
• The solution is understood
• Can carriers react quick enough?
• What other similar legacy issues await?
• Is there a better way?
• Will wireline phones really matter?

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Moving Forward

• An investment in knowledge always pays the
  best interest. Benjamin Franklin

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• Lets talk! Stop by Booth 405