Chapter 3

1
Chapter 3 Operations in a Global Environment
2
Introduction

• What How to expand operations globally
• Where In any business that wants to grow
  outside of its home country
• Why Global markets may be key to reaching long
  term goals

3
Operations Management in a Global Context

• Reduce Costs
• Improve Supply Chain
• Better Goods and Services
• New Markets
• Learn to Improve Operations
• Attract and Retain Global Talent

4
Achieving Global Operations

• Product Design
• Process Design
• Facility Location
• Culture and Ethics

5
Global Operations Strategies

• International Strategy
• Multidomestic Strategy
• Global Strategy
• Transnational Strategy

6
Case International Operations at General Motors

• What strategy did GM adopt?
• What are the advantages and disadvantages of this
  strategy?