COMM 250 Agenda - Week 9

1
COMM 250 Agenda - Week 9

• Housekeeping
• C2 Outline a Paper - Due Next week
• Lecture
• RAT 4 today
• Finish - Textual Analysis
• ITE 9

2
Review - In-Class Team Exercise 8 - Part II

• Produce a Team Version (only)
• Suppose your team is very interested in the
  content of technology ads (in general interest
  magazines)
• Create
• A set of categories detailing the objective
  components of any technology-related ad
• E.g., ad size, brand/company, use of human
  models, setting/pictures, etc.
• Create the exact items/questions a coder would be
  asked to use (complete with bubbles for coding)
• but do NOT tackle themes and appeals yet
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• Deliverable a written version

3
In-Class Team Exercise 8 - Part III

• Produce a Team Version (only)
• Suppose your team is very interested in the
  content of technology ads (in general interest
  magazines)
• Create
• A set of categories detailing the Objective
  components of any ad (including ad size, use of
  human models, setting/pictures)
• A set of general themes and appeals that are,
  or might be, used in technology ads in magazines
• Think of them as Appeals to ________
• Come up with at least 10 themes
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• Deliverable a written version