Enterprise Marketing

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Enterprise Marketing

• Edward Gallagher MBA
• fasteddieg2001_at_yahoo.co.uk

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Who am I?

• Nationality
• Canadian
• Education
• Electronics Engineering
• Master of Business Administration
• Professional background
• Business owner/operator
• Information Technology manager
• College instructor
• Over 20 years of professional work experience

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What I enjoy doing

• Travel
• Meeting new people from different places
• Photography
• Computers and Technology
• New challenges and new experiences

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Who are you?

• Name (English name if you have one)
• What do you want to do when you graduate?
• What do you like to do for fun?

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Business Analysis Tools

• - Porters Five Market Forces
• - S.W.O.T.

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Business Analysis Tools

• Porters Five Market Forces
• 1) Intensity of Rivalry
• 2) Bargaining power of Suppliers
• 3) Bargaining power of Buyers
• 4) Threat of Substitutes
• 5) Threat of new Entrants

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Porters Five Forces
Threat of new Entrants
Bargaining Power of Suppliers
Bargaining Power of Buyers
Intensity of Rivalry
Threat of Substitutes
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Intensity of Rivalry

• The level and severity of competition within the
  market
• How many and how large are the dominant players?

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Threat of new Entrants

• What is the likelihood that new competitors will
  enter the market?
• What are the entry barriers?
• Examples costs of retooling a factory, costs of
  designing and developing a new product, patents,
  proprietary expertise, etc

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Threat of Substitutes

• What is the likelihood of a buyer purchasing a
  different product that satisfies the same need?
• Example Automobile, substitute Electric
  scooter.
• Electric shaver, substitute blade razor

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Bargaining Power of Buyers

• How much control do the buyers have over the
  supplier?
• What are the switching costs for the buyer?
• Examples
• High Switching costs Intel.
• Low Switching costs Restaurant

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Bargaining Power of Suppliers

• How much control does your industry have over its
  suppliers?
• What are your switching costs?
• Examples
• High bargaining power Coco Cola
• Low bargaining power rice

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Consider, Dell Computers

• Do Porters Five Forces Analysis on Dell.
• What is the Intensity of Rivalry?
• What is the Threat of Suppliers?
• What is the Threat of Substitutes?
• What is the Bargaining Power of Buyers?
• What is the Bargaining Power of Suppliers?

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S.W.O.T. Analysis

• Strengths What is your company good at? What
  are their competitive advantages?
• Weaknesses What is your company not good at?
  What do the competitors do better?
• Opportunities Are their any new ways to
  increase business?
• Threats Is there anything that could hurt your
  existing business?

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S.W.O.T. Analysis
Strengths
Weaknesses
Opportunities
Threats