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12 Success Factors

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12 Success Factors What separates Melaleuca from the MLM industry Executive Director IV Rosemary Brandrick The goal in any home business should be to build a reliable ... – PowerPoint PPT presentation

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Title: 12 Success Factors


1
12 Success Factors
  • What separates Melaleuca from the MLM industry

Executive Director IV Rosemary Brandrick
2
The goal in any home business should be to build
a reliable, residual income
3
Success Factor 1
  • Proven Company Track Record
  • Most companies, whether home business or
    traditional business, fail within the first 5
    years
  • Melaleuca has had 25 years of consistent growth


4
Success Factor 2
  • Financially Sound
  • Melaleuca is a debt free company
  • Melaleuca has never been a day late in sending
    commissions or profit sharing checks
  • Melaleuca is a privately held company with a 4A1
    financial rating with Dun Bradstreet


5
Success Factor 3
  • Strong Management
  • Melaleucas corporate leaders come from Fortune
    500 companies like ADT, Revlon, Schick, Ohio
    Bell, Gillette, Procter Gamble, Cox
    Communications and UPS
  • Sound business minds running the company
  • Melaleucas management team is principle centered
    and mission driven
  • There is no hype CEO Frank L. VanderSloot has
    vision Built on Solid Principles
  • CEO Frank L. VanderSloot
  • Board of Ethics of the Direct Sales Association,
    past Regional Vice-Chairman Washington Chamber of
    Commerce, 1998 Idaho Business Leader of the Year
    and 2001 2009 Entrepreneur of the Year


6
Success Factor 4
  • Unique Consumable Products
  • Melaleuca manufactures superior quality, safer
    products protected by trade secrets, proprietary
    formulas and patents
  • Products that can only be obtained through
    Melaleuca
  • No need to create the need to buy its
    already there!
  • Melaleuca manufactures products that people are
    already buying. There is no new money being
    spent since people are already spending money on
    these types of products/services somewhere
  • Monthly consumption of household basic necessity
    products is what creates true residual income


7
Success Factor 5
  • Competitively Priced
  • Melaleucas price point/comparison is equal to
    or lower than supermarkets
  • Smart economics great value in being a customer
  • Melaleuca manufactures all of its own products
  • Complete control American made
  • Recession proof


8
Success Factor 6
  • High Monthly Re-Order Rate
  • Over 300 products that consumers can choose from
    creates residual income
  • Customers are more likely to order over over if
    there is enough value/savings
  • Documented 95 monthly re-order rate
  • Melaleuca Marketing Executives are proud to show
    their business reports


9
Success Factor 7
  • Low Personal Production Requirement
  • No new money is being spent
  • Everyone can be a customer
  • Something the 80ers can easily do


10
Success Factor 8
  • Low Entry Fee
  • Melaleuca membership is just 29
  • Enroller is not paid a bonus on the membership
    fee
  • You can get started right away no inventory


11
Success Factor 9
  • Low Attrition
  • Melaleuca is not a sign up game
  • Customers will stay loyal as long as there is
    perceived value
  • 60 of business is brand loyal customers which
    means a stable, residual income on repeat
    business
  • Melaleuca vs. MLM turnover rates


12
Success Factor 10
  • Timing
  • Melaleuca is still the best kept secret!
  • Less than 10 of North Americans have even heard
    of Melaleuca
  • No bad news no one gets hurt
  • We are a green company, environmentally conscious
    we were manufacturing responsibly long before
    it was popular
  • Sitting squarely in the drivers seat of supply
    demand


13
Success Factor 11
  • No Breakways or Binaries
  • Never penalized for enrolling someone who has
    more success than you
  • Your organization can never be taken away from
    you
  • Many MLM companies use a binary comp plan. This
    really goes against traditional business
    principles since they reward the non-producer
  • Melaleuca has no hoops to jump through no games


14
Success Factor 12
  • No Risk At Melaleuca
  • Everything is fully refundable
  • No one can get hurt
  • Melaleuca offers a safe home for everyone
  • Something the 80 ers can win at


15
Which one of these 12 success factors would you
be willing to take off the page and still throw
your time, energy and reputation into? Now you
see why All roads lead to Melaleuca
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