Terry

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Terrys Top 10 Tipsfor Personal Marketing

• Terry Kendrick
• 01603 628818 t.kendrick_at_netcom.co.uk
• www.terrykendrick.co.uk

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What is personal marketing and why should I
bother?

• Personal marketing is making sure that people
  think of you and give you a chance
• Selling is converting the chance they give you
  into a sale
• Selling is hard work without previous effective
  personal marketing. When competitive products and
  services are roughly equal, people often buy from
  people they like and trust

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Why Terrys Top 10 Tips?

• You need ACTION points rather than a whole book!
• These may not be the full story but theyll move
  you on
• Because I can use them to show you in this
  lecture how Ive been successful

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Lets get this out of the way first........

• It means more work
• I tried it before
• Its just a fad
• It might cost money
• There might not be much in it
• Networking is enough for me
• Lots of other reasons!
• OK here come Terrys Top 10 Tips..........

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1. Get the basics right...then you can start

• Make sure you are an expert, highly professional
  and established as a real player.
• This is essential to survival and collaboration
  (but not necessarily enough to win business!)

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2. Be clear who you are marketing

• Think carefully about how you want to be
  perceived by clients. Make sure there are enough
  of them who will see this as a hot button to
  make it worthwhile creating this image (dare I
  say personal brand??).
• Only then start to think about looking for
  collaborators to help you create/ communicate
  your existing /new image

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3. Be clear on what you are hoping to achieve
by marketing yourself.

• Are you trying to get more clients? Or better
  clients? What do you want out of your business
  life?
• Your self marketing mindset should be built
  around this.

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4. Look for collaborators, not targets

• Think of it as fishing. Where are your favourite
  fish (clients) in this big lake?
• Who else might help you to catch them? How do
  you make sure that your line is near them when
  they get hungry or need something?
• When looking for help to market yourself try not
  to use the language of war - think of
  collaborators rather than targets. You should
  be
• sharing not hitting!
• Make your own luck!

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5. Be honest. Are you worth the effort?

• Market yourself to yourself. Would you
  collaborate with you if you werent a relation?
• If not, get down to a detailed and honest
  personal strengths and weaknesses analysis
  (involve others!). Its no good marketing
  something you dont believe passionately in. You
  just wont be convincing. You might be able to
  sell you (push yourself on people)but you wont
  be able to market you (get them looking for you)

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6 Make sure it happens

• Assuming that you understand what you want to
  market, who you want to market to, who the best
  collaborators are, and you have absolute
  confidence in the product (you) then start to
  PLAN
• (Im sorry I know its hard work and difficult
  to commit to. At the very least, its important
  to plan to increase your chances of luck!)

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7 Choose the appropriate approaches

• It is absolutely key to make sure that all this
  interaction is
• CO-ORDINATED and gives a CONSISTENT message
• OVER A PERIOD OF TIME.
• Do not expect immediate results and do not be
  disappointed if your first personal marketing
  activities seem to have no effect (It takes time.
  They are probably working).

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8 Get yourself on the web

• Consider a personal website to point people to.
  Give some information away for free. Personal
  marketing is about developing collaborators not
  battering people to buy you. Websites are nice
  gentle shop windows
• This should not be difficult if you are PLANNING
  your personal marketing activities. It will only
  be difficult if you are PLAYING at personal
  marketing.
• If you havent enough material
• to make a personal website interesting
• - worry!

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9. Have your own marketing action lists with
milestones

• Set yourself a quantified target. Examples might
  include
• x number of letters out per week (Hellos,
  Thank yous I was just thinking..s and
  others)
• x number of articles written in the next six
  months
• do x minutes of personal marketing every day
• THEN DO IT!!!

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10. Be persistent and monitor progress

• Review how you are doing. How will you know if
  your personal marketing is working?
• Have realistic expectations of your personal
  marketing impact, but check that you are making
  progress. Piecemeal personal marketing will
  almost certainly disappoint.