Measuring%20Business%20Success

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Measuring Business Success

• Year 10 GCSE Business Studies

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Learning Objectives

• To identify at least FIVE ways of measuring
  business success.
• To analyse the usefulness of such methods.
• To evaluate the methods of measuring
  business success.

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Starter Activity Is the Business Successful?
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Measuring Success

• Number of sales
• Amount of profit made
• Number of stores
• Number of employees
• Reputation with stakeholders
• Market share

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Think, pair, share

• How would you measure the performance of the
  following
• Shirt manufacturer
• Double glazing retailer
• Customer service call centre
• School
• Coach company
• Police force

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Shirt manufacturer

• Example A machinists output per day
• Performance indicator Increased profits and
  market share

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Double glazing retailer

• Example Sales targets achieved each week
• Performance indicator Increased profits and
  market share

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Customer service call centre

• Example The number of customers dealt with per
  hour
• Performance indicator Customer satisfaction
  ratings

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School

• Example Student retention and achievement, the
  number of students staying on and passing their
  exams
• Performance indicator Examination league tables

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Coach company

• Example percentage of coaches running to
  timetable, number of passengers carried
• Performance indicator Customer satisfaction,
  poor performing companies may lose their franchise

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Police force

• Example The number of arrests
• Performance indicator Forces are judged on
  crime clear-up rate (successful prosecutions)

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Learning Objectives

• To identify at least FIVE ways of measuring
  business success.
• To analyse the usefulness of such methods.
• To evaluate the methods of measuring
  business success.

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Plenary

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