Core Values

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Core Values

• Timeless Guiding Principles

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Core Values

• Building your companys vision (Collins Porras,
  1996)
• Companies that enjoy enduring success have core
  values and a core purpose that remain fixed while
  their business strategies and practices endlessly
  adapt to a changing world.

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Core Values

• Core values - A small set of timeless guiding
  principles
• Only a few values can be truly core
• To identify the core values, determine the values
  that are central and passionately held
• Values must stand the test of time, they do not
  change with the market, companys change markets
  to remain true to core values.

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Core Values

• Core Purpose is the organizations reason for
  being
• Reflects peoples idealistic motivation for doing
  the companys work.
• Captures the soul of the organization.
• You might achieve a goal or complete a strategy,
  you cannot fulfill a purpose.
• Nikes core purpose - to experience the emotion
  of competition, winning and crushing competitors
• 3Ms core purpose - to solve unsolved problems
  innovatively
• Walt Disneys core purpose - to make people happy

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Core Values

• General Electric "I believe that our reputation
  for integrity and honorable dealings is our most
  important asset. Your GE team believes that
  strong integrity is the foundation of great
  performance. I hold myself to a high standard,
  and I know you will do the same." Jeffrey Immelt,
  Chairman CEO

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Core Values

• Google Were building a culture rooted in
  transparency, innovation, and scale.
• Sergey Brin Larry Page

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Core Values

• The Soul of Dell - Dell's success is built on a
  foundation of personal and professional
  integrity. We hold ourselves to standards of
  ethical behavior that go well beyond legal
  minimums. We never compromise these standards and
  we will never ask any member of the Dell team to
  do so either. We owe this to our customers,
  suppliers, shareholders and other stakeholders.
  And we owe it to ourselves because success
  without integrity is essentially meaningless.
  Michael Dell, Chairman

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Core Values

• People who articulate core values must answer a
  few questions
• What core values do you personally bring to work?
• What would you tell your children are the core
  values at work and that you hope they will hold
  at work someday?
• If you awoke tomorrow with enough money to
  retire, would you continue to live those core
  values?
• If you start a new organization, what core values
  would you build into the new organization?

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Core Values of Carroll School of Management

• Honesty Integrity, We are committed to
  promoting the highest standards of honesty and
  integrity
• Mutual Respect, We are committed to fostering an
  environment in which every member of our
  community nurtures the spirit of trust, teamwork,
  openness and respect
• Pursuit of Excellence, We are committed to
  creating an environment where all members of the
  community pursue the highest possible level of
  academic performance and personal development.
• Personal Accountability, We are committed to
  fostering an environment where every member of
  the community understands and accepts
  responsibility for upholding and reinforcing our
  values

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Why are Core Values Important?

• There is a need for alignment between personal
  values and organizational values
• When there is misalignment, bad things usually
  happen
• When there is alignment, your potential increases
  significantly