P4

1
P4
2
Marketing Planning

• PESTLE
• SWOT
• SMART objectives
• Determining strategy
• Implementing strategy
• Evaluating strategy.

3
PESTLE

• A business needs to carry out a PESTLE analysis
  as part of the marketing planning process. This
  will help it to understand the external
  environment.
• Political
• Environmental
• Social
• Technological
• Legal
• Economical

4
SWOT

• A SWOT can be used to investigate the marketing
  environment
• Strengths
• Weaknesses
• Opportunities
• Threats

5
SMART objectives

• All businesses set objectives, these can be
  informed through the market research carried out
  by a business
• Specific
• Measurable
• Achievable
• Realistic
• Timed

6
Determination of strategy and tactics-
implementation

• Marketing strategy includes selecting and
  analysing the target market and creating and
  maintaining a marketing mix that satisfies the
  target market and the business.
• A marketing strategy articulates a plan for the
  best use of the organisations resources and
  tactics to meet its objectives.
• A marketing plan includes
• Executive summary
• Situation analysis SWOT
• Company resources
• Marketing objectives
• Marketing strategies

7
P4

• Using the companies website use the information
  to
• explain what a PESTLE is and how it can be
  used,
• explain what a SWOT is and how it can be used
• explain what a SMART objectives are and how
  they can be used
• Set SMART objectives for your businesses
  marketing.
• Explain the measures your business can take to
  evaluate their marketing plan.