Creativity%20and%20Innovation%20in%20Quality%20Management

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Creativity and Innovation in Quality Management

• -Getting Past the Brain Limit
• Dev Raheja
• Design for Competitiveness, Inc.

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Why Best Quality Takes Long Time ?

• Because we are check-the-box organizations
• And, we use less than 1 brain !

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Why Best Quality Usually Costs More ?

• Because we use logic and very little intuition
• We are stuck in the box
• Not allowed to use more than 1 brain !

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SOLUTION Think Outside-the-Box

• Example
• Continuous Improvement is a stupid idea

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SOLUTION Think Outside-the-Box

• Six Sigma is a stupid idea most of the time

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How Can we Use More Than 1 Brain ?

• Use both sides of the brain

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How Can we Use More Than 1 Brain ?

• Da Vinci Technique

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How Can we Use More Than 1 Brain ?

• Michael Jordon Technique

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How Can We Use More Than 1 Brain ?

• Bruce Lee Technique

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Case Histories in Creativity

• United Technologies
• Cutler Hammer
• Brown Bowery

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Improving Innovation

• Set out-of-the-box goals

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Improving Innovation

• Example
• Twice the Performance at 500 ROI

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Case Histories in Innovation

• Delco
• Cooper Industries

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My Own Tools

• No Thinking is the Best Thinking !

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My Own Tools

• No Control is the Best Control

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Recommendation

• Train your organization to be knowledge oriented
  instead of check-the- box oriented
• Then move to innovation at no cost

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