CHAPTER 22 Public Relations Project

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CHAPTER 22Public Relations Project

• Purpose
• Successful business leaders understand the
  importance of developing good community
  relations.
• Students participating in the Public Relations
  Project will demonstrate the skills needed in
  planning, organizing, implementing, and
  evaluating a single public relations campaign
  conducted by the group.
• The campaign may focus on any topic or subject of
  interest to the group and should involve the
  majority of the chapter members.

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CHAPTER 22Public Relations Project

• Description
• The Public Relations Project can be completed by
  one to three students.
• The project consists of two major parts the
  written document and an oral presentation by
  chapter representatives.
• The body of the written entry must be limited to
  30 numbered pages, including the appendix (if an
  appendix is attached) but excluding the title
  page and the table of contents.

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CHAPTER 22Public Relations Project

• Description
• The oral presentation will consist of ten minutes
  for students to present their public relations
  project and five minutes for the judge to ask
  questions about the project.

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CHAPTER 22Public Relations Project

• Scenario
• The Public Relations Project gives students an
  opportunity to promote their organization, a
  project, school, DECA chapter, or marketing
  department in a favorable manner to the community.

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CHAPTER 22Public Relations Project

• Performance Indicators Evaluated
• Develop and/or identify a theme for a public
  relations campaign.
• Plan and organize a public relations campaign for
  the local community.
• Work as a team to successfully complete a public
  relations project.
• Implement a public relations campaign.
• Evaluate the planning and implementation process.