THE STORY OF THE LADY AND THE CIGARETTES

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THE STORY OF THE LADY AND THE CIGARETTES
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• Every day, when she woke up in the morning, the
  lady would go through her normal routine. She
  just could not function without it

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• The lady would put the kettle on for a coffee,
  turn on the telly and light up a cigarette.

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MONDAY
COFFEE TELLY FAGS
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TUESDAY
COFFEE TELLY FAGS
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WEDNESDAY
COFFEE TELLY FAGS
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THURSDAY
COFFEE TELLY FAGS
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THEN ONE DAY
NEWS!

• The lady read on the back of a pack of fags..

• Cigarettes are BAD
• for you.
• They cause CANCER.

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No more cigarettes for me. I dont want to get
cancer.
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NEXT DAY
COFFEE TELLY
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AND THE NEXT DAY
COFFEE TELLY .
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IT DIDNT FEEL RIGHT

• so later on the lady smoked lots of cigarettes.
• She couldnt stop
• smoking cigarettes.

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AND THE NEXT DAY SHE WENT BACK TO
COFFEE TELLY FAGS
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AND MORE
COFFEE TELLY FAGS
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THEN ONE DAY
The lady heard of ..
DO SOMETHING DIFFERENT
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The next day
Instead of coffee and telly when she woke up, the
lady did something different - she sat in a
different room, made a healthy breakfast and
tried fruit juice instead of coffee. With more
time on her hands in the mornings she went for a
walk and cleaned a room she had neglected.
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Cigarette?
No thank you
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• Many human actions exist within a chain of
  habits. One event sets off another.
• Education may tell us to change. But if the
  chain of habits isnt broken, we fail. The
  environment cues our old behaviour.
• Do Something Different makes change easier. It
  weakens the chain of habits that support unwanted
  behaviour.
• Doing something differently can set off a whole
  chain of new positive events.
• It enriches lives, shakes up attitudes and shapes
  desired behaviour in a fun way.