Unit 7

1
Unit 7 European Destinations

• P3 Know factors and features determining the
  appeal of leisure destinations in the European
  travel market for UK visitors

2
Connector

• With the person next to you, discuss why you
  would want to go on holiday, where and how long
  for?
• What type of visitor would the destination you
  have spoken about not be suitable for?

3
Big Picture

• You will be learning about the aspects of appeal
  for European destinations.
• You will be researching a destination in order to
  carry out a presentation.

4
Outcomes

• ALL will understand the aspects of appeal for
  destinations
• MOST will be able to understand the appeal of
  certain destinations

5
Leisure destinations

• Beach resort
• Winter sports resort
• Countryside area
• City

6
Accessibility

• Transport options for UK market (air, sea, rail,
  road)
• Journey time
• Transfer time

7
Climate

• Hours of sunshine
• Temperature
• Rain/ snow
• Seasonal variations

8
Attractions

• Natural e.g. beach, sea, mountains, forests,
  lakes
• Built e.g. leisure parks, museums, art galleries

9
Cultural

• Lifestyle characteristics
• Signature food and drink
• Main religion and behavioural considerations for
  visitors
• Cultural events

10
Economic

• Availability of low-cost travel options
• Impact of rate of exchange
• Cost of staying in destination
• Perceived value for money

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Types of visitors

• Solo travellers
• Couples e.g. young, empty nesters, retired
• Families e.g. with young children, with teenage
  children
• Groups e.g. by age, by event,
• by shared interest

12
Where in Europe!?
13
Paris France!

• Working in small groups you are to put together a
  presentation on the appeal of Paris, a city
  destination.
• You should include maps, videos and music to make
  your presentation fun!
• Dont forget to save websites that you use.
• You will give your presentation to the rest of
  the class.

14
Destination 2 Lanzarote, Canary Islands

• Lanzarote's warm breezes and dry climate are
• perfect for days at the beach. Here youll
  find
• the largest aquarium in the Canaries, theme
• parks and memorable experiences such as a
• camel ride to the Fire Mountains to witness
• volcanic action. Theres also the aquapark and
  
• Guinate Tropical Park for amusement.

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Some resources to help you

• http//www.firstchoice.co.uk/holidays/lanzarote-ho
  lidays/
• http//www.discoverlanzarote.com/