Persuasive Appeals

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Persuasive Appeals

• Introducing the concepts of Ethos, Logos Pathos

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Journal Persuasive Appeals

• WRITE ABOUT
• A time recently when you tired to persuade
  someone to do something or when someone tried to
  persuade you to do something.

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Appeal? Define please...

• An earnest request for something important (an
  appeal for help)
• A formal request in court for a decision to be
  changed
• A quality that makes people like something
• The power or ability to attract, interest, amuse,
  or stimulate the mind or emotions

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Arguments

• Authors purposefully do certain things to
  persuade us to believe what they are saying.
• They use all the tools at their disposal to
  attract our interest, amuse us, entertain us,
  and/or stimulate our minds or emotions.

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Quite frankly...we do this all the time

• In your journal, take a few moments to write
  about
• a time recently when you tried to persuade
  someone to do something
• or
• when someone tried to persuade you to do something

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Lets take a closer look at appeals
Appeals Clip
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Persuasive Appeals

• Appeals to Reason (logos) are the proof, or
  apparent proof of the words themselves.
• Appeals to Emotion (pathos) - putting the
  audience into a certain frame of mind.
• Appeals to Ethics (ethos) - The personal
  character of the speaker.

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Appeal to Reason (Logos)

• Reason (logos) - support of claims with concrete,
  specific data
• Appeals to Reason can be inductive or deductive
• Inductive means starting with evidence which
  leads to a generalization
• Deductive means starting with a general
  observations and moving to specifics

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Appeal to Reason (Logos)

• Typically supported by evidence
• Facts - can be proven
• Expert opinion or quotations
• Definitions - statements of meaning
• Statistics - offer scientific support
• Examples - powerful illustrations
• Anecdotes - incidents based on personal
  experiences

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Appeal to Ethics (Ethos)

• Ethics (ethos) means convincing by the character
  of the author. We tend to believe people whom we
  respect (or that show respect to us)
• Appeals to ethics is used to convince readers
  that the author is being fair and honest and well
  informed so that readers will trust values and
  intentions.
• Ethical appeals avoid the use of negatively
  charged/loaded words.

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Appeal to Emotions (Pathos)

• Appealing via pathos is persuading by appealing
  to the readers emotions. A carefully reasoned
  argument can be strengthened by an emotional
  appeal.
• Description or narration often from a persons own
  experience.
• The authors point of view puts the reader in a
  certain frame of mind through the evidence
  itself, but also through carefully chosen words
  with positive or negative connotations that can
  sway readers emotions.

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Go back to your quick write

• What types of persuasive appeals did you use?
• Were they effective? Why?
• Is there a type of appeal you could have used,
  but didnt?

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Your Task

• In groups create a commercial using a variety of
  persuasive techniques.
• VIDEO Extra Credit
• Your group will perform your commercial on Friday!

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Examples

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