DCIA Keynote

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DCIA Keynote
MARCH 9, 2010
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What is the Cloud?

• Computing as a utility
• As many processors as you want, instantly
• The new century time share
• Where Google has been living all this time!

Confidential 2010 Diversion Media LLC
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Who Belongs There?

• Anyone who needs lots of processing power
• Image processing (Media, Medical)
• Analytics (Finance, Online, Sales)
• Computational modeling (Pharma)
• Anyone who needs to scale fast
• Nearly all new web apps

Confidential 2010 Diversion Media LLC
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WHAT IS HD CLOUD?
HD Cloud is an enterprise-grade, on-demand
TRANSCODING SERVICE.

• Handles large files and HD bit-rates (1080,
  200Mbps)
• Offers massive concurrency, throughput, and
  redundancy.
• Leverages cloud computing to deliver tremendous
  economy versus traditional encoding solutions.

Confidential 2010 Diversion Media LLC
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WHO ITS FOR

• CONTENT OWNERS with large libraries of media
• CONTENT DELIVERY NETWORKS who want to add
  best-of-breed transcoding to their ecosystem
• VIDEO SERVICE PROVIDERS with a need for massive
  encoding throughput

Confidential 2010 Diversion Media LLC
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WHY THE CLOUD?

• Transcoding computationally expensive process
• High peak-to-trough ratio (bursty)
• CapEx hurts media companies more than ever
• Rapidly growing need-set requires high scaling

Confidential 2010 Diversion Media LLC
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VALUE PROPOSITION

• HIGH QUALITY output
• RAPID turnaround
• LOW COST (0.99/GB 144/Feature)
• HIGHER MARGINS

assumes 20Mbps mezz file, 500Kpbs, 1Mbps, 1.5
Mbps, 2 Mbps, 2.5 Mbps outputs
Confidential 2010 Diversion Media LLC
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CUMULATIVE COST OVER TIME COMPARISON
Internal Solution assumes
3 dual core servers, software licenses, AC,
rackspace, power, codec licensing, personnel and
training
HD Cloud assumes
1 per Gigabyte, 1 staffer
Confidential 2010 Diversion Media LLC
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SPEED COMPARISON
How long does it take to encode 100 2-hour movies?
Confidential 2010 Diversion Media LLC
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PREMIUM SERVICES
HD Accelerate - Encodes any length file in 12
minutes - Great for large files (full length
movies) and big library re-encoding jobs
1. Source File is de-muxed and segmented
2. Segments are transcoded concurrently on
multiple processors
3. Segments rejoined and re-muxed for final
outputted file
Confidential 2010 Diversion Media LLC
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DEMO
http//www.hdcloud.com
Confidential 2010 Diversion Media LLC