Verbal Abuse Can be Just as Horrific.

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Verbal Abuse Can be Just as Horrific.

• By Lauren Blevins

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(No Transcript)
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Background Information

• Advertising Agency Saatchi and Saatchi
  Singapore.
• An aware helpline for advice and support for
  those who have been verbally abused.
• Photographer Teo Studios

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What do you see first?

• I see the fist first the trauma cause by verbal
  abuse can be just as traumatic as that of
  physical abuse.

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Who is the audience?

• The audience of this advertisement are people who
  are currently being verbally abused or have been
  in the past.

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What is being juxtaposed?

• The fist coming out of the mans mouth is a
  perfect example of juxtaposition. It demonstrates
  the magnitude of the impact that verbal abuse can
  have on an individual both physically and
  emotionally.

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Pathos

• The emotional appeal is increased because the
  person being abused is a woman. If the fist was
  coming out of a woman's mouth and pulling a mans
  hair the message the advertising agency is trying
  to communicate would be dramatically diminished .

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Logos

• The logical appeal is created because when we
  first observe this picture we feel the need to
  help the woman however, upon further examination
  we realize that abuse in general, but more
  specifically verbal abuse is not something that
  can be regulated or mandated by any one person,
  or organization.

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Ethos

• This picture appeals to the audiences sense of
  ethics because it is not morally correct for
  anyone to be the subject of abuse because of
  this we feel sympathy for the lady that is being
  abused because it goes against our moral values.

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Sources

• Marc. Osocio. Saatchi Saatchi Singapore.
• Saatchi Saatchi Singapore, 2 June 2008.