Title: VS.
1????? ????
VS.
?? ??? 94114120 ??? 94114121
??? 94114155 ??? 94114147
??? 94114158 ???? ???
2??????
?????,????????,??????,???????????? ??????????????
,???????????????,??????????? ????????????,???7-11
,?????,????????
37-11???
7-11???1927????????????7-ELEVEN,???????(The
Southland Corporation),??????????????????1946?,???
???????????,??????????7????11?,??,?7-ELEVEN???????
?????
??????,?????????????,????????????,???????????,????
?????????????????????????????,???????????,???????
??????,??????????????,???????????,????????????????
,???????????????????,??????????????????????,7-Elev
en??????????????????????
4????
?1978?4????????1?9???,????????????????,??1979???7-
ELEVEN,??5?14???????????????????????6?????????,???
???????????,?????????????????,???????????????,????
???????????,???????????????,???????????????!
5????
?????,????,????,????????????????,???????????,?????
?????????????,?????????????,??????????????,???????
????,????????????????????
6????
??????????????????????????,???????????????????????
??????????,?????????????????,?????????????????,???
??????????????????????????????????????,???????????
??
7(No Transcript)
8????
?????????????????????????,???????????????,????????
????????????ATM?City Cafe?WiFlY?ibone?????????,???
??????,??????????? ???????????????,?????????????
9????
??????????,??????,?????2003??????????????,???????N
RI(?????????)?NEC(?????????)????????POS???????? ??
???????????,??????????????????????????????????? ??
?????,??????????,????????
10????
1. ????? ??????????????????????????????????,????
???????,?????????????????? 2. ?????????
??????????????,??????????????????????,???????????
???? 3. ???????? ?????????????,?????????,??????
?????????? 4. ??????? ??7-ELEVEN?????3500?,????
?????????????ATM??(2,000?)???????????????????,??
???????????????
115.?????????? ??40?????POS??????,????????????????
???,??????????,??????????? 6.??????
?????????????,?????????????????,?????????????????
7.??????? ?????????,?????????????,????????????
?,??????????,???????
12????
7-ELEVEN?????????????4300????,???????????????,????
?????,7-ELEVEN???????,????????,???????????????,???
????????????????,????7-ELEVEN???,?????????????????
7-ELEVEN??????????7-ELEVEN?????????,?7-ELEVEN?????
???????,??????????,??????????
1999?7-ELEVEN???????????,???????,????????????????7
-ELEVEN,????????????????????????????????????????,?
?????????????,????????????????????
137-11???
1. ????7-11??ATM,????????? 2. ????-??????????????
????????? ??....? 3. ??7-11???????,?????????
??? 4. ??????????????,?????? 5.
?????????????,??7-11????,???? ???????? 6.
iCASH ???,?????????????? 7. ?????????,????,?????
?????,? ?????
147-11??
7-11 ??????,??????Heell Kitty?????,?????,?????,???
????????????,????????,?????????,????????????????,?
7-11???????? ?????????????,???????????????????....
????????????? ??????,?????????????????,??????????
? ????????,7-11???????????,?????????????????
15??
?7-11???,?????????,???????,7-11???????,?????,?????
?????,???????????????,???????????,7-11?????????,??
?????,????,???????,??????????
16??-????
- ???????1988????????,8?18???????????????,???2??????
,??????????????????????6????,?1994???????1997???
???????,???????????????500??????,???????,?????????
??,??3?500??????? 2002???????????????????,????????
,???17?????????????,????????????????,???????????
,???????????????????,???2004?7???????????,????????
??????????
17????
- ????SQC(Sorvce Quality Cloanliness)
- S?????????
- Q????????
- C?????????
- ????
- ?????????????????????????????????,??????????????
18????
- ???????????,???????????????????,?1994???????????
????1997???????????500?,???????????????,??????500
?????????2006????????2000??
19?????
20????
217?????
- ???????
- ??????
- ??????
- ???????
- ??????
- ??????
- ??????
22- ??????
- ???????,???????,????????????????????????????,?????
??????????,???????,??????? -
- ???????
- ?????????????????,??????????,? 2005 ??????? 85
,?????? -
- ???????
- ????????????,???????????,?????????????????,?????
????????,?????????? - ??????
- ?????????????SST,??????????,????????????????????,?
?????????????,??????????????,?????????????
23- ??????
- ?1988??????????????,????????????????????????,??
?????????????????,?????????
- ??????
- ???POS?????????????????,????????????????????
??,??????????,????????????? - ??????
- ?????????,???????????,????????,?????????????????
??????????VDC?????????,????????????????
24FamilyMart??????
- ????
- FamilyMart1981??????,????????????????????????????
2005?7??????????,?????????????Famima????????
25v
s
26????
??69?
??79?
27????
?4000?
?2000?
28????
??a?
????
29????
??
????????
30????
??????
????????
31???EOS
??????
32???
????
??????
33??????..
34??
35????
???? ???? http//tw.knowledge.yahoo.com/question/
?qid1106110705774 7-11???? http//www.7-11.com.tw
/ ?????? http//www.family.com.tw/marketing/index.
html ???????? http//www.consumers.org.tw/unit412.
aspx?id331