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VS.

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Title: 1 Author: SuperXP Last modified by: SuperXP Created Date: 12/11/2006 1:29:10 PM Document presentation format: Company – PowerPoint PPT presentation

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Title: VS.


1
????? ????
VS.
?? ??? 94114120 ??? 94114121
??? 94114155 ??? 94114147
??? 94114158 ???? ???
2
??????
?????,????????,??????,???????????? ??????????????
,???????????????,??????????? ????????????,???7-11
,?????,????????
3
7-11???
7-11???1927????????????7-ELEVEN,???????(The
Southland Corporation),??????????????????1946?,???
???????????,??????????7????11?,??,?7-ELEVEN???????
?????
??????,?????????????,????????????,???????????,????
?????????????????????????????,???????????,???????
??????,??????????????,???????????,????????????????
,???????????????????,??????????????????????,7-Elev
en??????????????????????
4
????
?1978?4????????1?9???,????????????????,??1979???7-
ELEVEN,??5?14???????????????????????6?????????,???
???????????,?????????????????,???????????????,????
???????????,???????????????,???????????????!
5
????
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????,????????????????????
6
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??????????,?????????????????,?????????????????,???
??????????????????????????????????????,???????????
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7
(No Transcript)
8
????
?????????????????????????,???????????????,????????
????????????ATM?City Cafe?WiFlY?ibone?????????,???
??????,??????????? ???????????????,?????????????
9
????
??????????,??????,?????2003??????????????,???????N
RI(?????????)?NEC(?????????)????????POS???????? ??
???????????,??????????????????????????????????? ??
?????,??????????,????????
10
????
1. ????? ??????????????????????????????????,????
???????,?????????????????? 2. ?????????
??????????????,??????????????????????,???????????
???? 3. ???????? ?????????????,?????????,??????
?????????? 4. ??????? ??7-ELEVEN?????3500?,????
?????????????ATM??(2,000?)???????????????????,??
???????????????
11
5.?????????? ??40?????POS??????,????????????????
???,??????????,??????????? 6.??????
?????????????,?????????????????,?????????????????
7.??????? ?????????,?????????????,????????????
?,??????????,???????
12
????
7-ELEVEN?????????????4300????,???????????????,????
?????,7-ELEVEN???????,????????,???????????????,???
????????????????,????7-ELEVEN???,?????????????????
7-ELEVEN??????????7-ELEVEN?????????,?7-ELEVEN?????
???????,??????????,??????????
1999?7-ELEVEN???????????,???????,????????????????7
-ELEVEN,????????????????????????????????????????,?
?????????????,????????????????????
13
7-11???
1. ????7-11??ATM,????????? 2. ????-??????????????
????????? ??....? 3. ??7-11???????,?????????
??? 4. ??????????????,?????? 5.
?????????????,??7-11????,???? ???????? 6.
iCASH ???,?????????????? 7. ?????????,????,?????
?????,? ?????
14
7-11??
7-11 ??????,??????Heell Kitty?????,?????,?????,???
????????????,????????,?????????,????????????????,?
7-11???????? ?????????????,???????????????????....
????????????? ??????,?????????????????,??????????
? ????????,7-11???????????,?????????????????
15
??
?7-11???,?????????,???????,7-11???????,?????,?????
?????,???????????????,???????????,7-11?????????,??
?????,????,???????,??????????
16
??-????
  • ???????1988????????,8?18???????????????,???2??????
    ,??????????????????????6????,?1994???????1997???
    ???????,???????????????500??????,???????,?????????
    ??,??3?500??????? 2002???????????????????,????????
    ,???17?????????????,????????????????,???????????
    ,???????????????????,???2004?7???????????,????????
    ??????????

17
????
  • ????SQC(Sorvce Quality Cloanliness)
  • S?????????
  • Q????????
  • C?????????
  • ????
  • ?????????????????????????????????,??????????????

18
????
  • ???????????,???????????????????,?1994???????????
    ????1997???????????500?,???????????????,??????500
    ?????????2006????????2000??

19
?????
  • ????

20
????
  • EPS

21
7?????
  1. ???????
  2. ??????
  3. ??????
  4. ???????
  5. ??????
  6. ??????
  7. ??????

22
  • ??????
  • ???????,???????,????????????????????????????,?????
    ??????????,???????,???????
  • ???????
  • ?????????????????,??????????,? 2005 ??????? 85
    ,??????
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  • ????????????,???????????,?????????????????,?????
    ????????,??????????
  • ??????
  • ?????????????SST,??????????,????????????????????,?
    ?????????????,??????????????,?????????????

23
  • ??????
  •  ?1988??????????????,????????????????????????,??
    ?????????????????,?????????
  • ??????
  • ???POS?????????????????,????????????????????
    ??,??????????,?????????????
  • ??????
  • ?????????,???????????,????????,?????????????????
    ??????????VDC?????????,????????????????

24
FamilyMart??????
  • ????
  • FamilyMart1981??????,????????????????????????????
    2005?7??????????,?????????????Famima????????

25
v
s
26
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??69?
??79?
27
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?4000?
?2000?
28
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29
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30
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31
???EOS

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32
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33
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34
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35
????
???? ???? http//tw.knowledge.yahoo.com/question/
?qid1106110705774 7-11???? http//www.7-11.com.tw
/ ?????? http//www.family.com.tw/marketing/index.
html ???????? http//www.consumers.org.tw/unit412.
aspx?id331
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