Marketing Assessment Framework

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Marketing Assessment Framework
Account Segmentation Ideal Customer Profile and
Total Potential
Marketing Strategy Determine Plan, targeting,
budget, and pilots
Develop Lead Generation Strategy
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Campaign Management Plan, sequence, deploy and
test multi-modal demand generation and nurture
campaigns then optimize
Content Audit Creation Create, maintain, and
optimize digital and legacy content for demand
generation
Buyer Persona Messaging Identify buyer roles,
key drivers, and messaging for content creation
and buyer-Seller alignment