2 Dimensional Design

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2 Dimensional Design
Design Basics
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Part I Design Principles

• Design Process
• Unity
• Emphasis/Focal Point
• Scale/Proportion
• Balance
• Rhythm

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Part II Design Elements

• Line
• Shape/Volume
• Texture
• Illusion of Space
• Illusion of Motion
• Value
• Color

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Chapter 1 Design ProcessIntroduction

• Design Defined
• What words come to mind when you hear the word
  design?
• A design (noun) a planned arrangement of visual
  elements to construct an organized visual pattern
• To design (verb) to plan, to organize, the
  opposite of chance
• When we say "it happened by design" we mean
  something was planned and did not occur by
  accident!

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Chapter 1 Design ProcessProcedures

• In art, as in communication, the artist or
  designer is saying something to the viewer.
• A successful solution not only is visually
  effective but also communicates an idea.
• Any of the elements of art can be used in
  communication.
• "a picture IS worth a thousand words!"

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How do you get ideas?

• Thinking Looking Doing

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ThinkingGetting started

• When confronted by a problem in any aspect of
  life, the usual first step is to think about it.
• Knowing what you are doing must precede your
  doing it-so thinking starts with understanding
  the problem.

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Thinking Form Content

• What shall be presented? How will it be
  presented?
• Communication is least ambiguous (having several
  possible meanings or interpretations) when the
  relationship between form and content is clear
  and uncluttered.

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LookingSources Nature History/Culture

• Looking is probably the primary education of any
  artist.
• The process of looking includes an observation
  both of nature of human artifacts.
• Studying art from all periods, regions,
  cultures enlightens you to a wealth of visual
  creations.

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Doing

• Doing starts with visual experimentation.
• For most artists and designers-this is thinking
  with materials.
• Trial error, intuition, or deliberate
  application of a system is set into motion.
• An idea starts to take form, whether in a sketch
  or in final materials.