Texas Emergency Management Conference

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Texas Emergency Management Conference Apr. 2,
2012 Luis Morales, Director, Communications Willi
am Ayres, Emergency Public Information
Specialist Sherrie Meck, Community Preparedness
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Ready or Not? Campaign

• Launched in 2007 with CDC funding
• Renewed by Texas Legislature of 2009
• Expectation for future funding

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Ready or Not? Campaign

• Goals
• Build awareness
• Educate Texans about disasters
• Motivate change in behavior
• Three areas of focus
• Family
• Essentials
• Information

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Ready or Not? Campaign

• Advertising
• Public Outreach
• Earned Media
• Websites
• TexasPrepares.org
• TexasPrepara.org (Spanish)
• Resources for ordering
• Surviving Disaster videos

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The Making of the Videos

• Documentary-style video series
• Six stories English and Spanish
• ASL versions (new this year)
• True stories told by survivors
• Feature Texas diversity communities, geography,
  disasters
• Guidance from preparedness experts
• Professional quality production

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The Making of the Videos

• Purposes
• Put a human face on disasters
• Teaching tool for local organizations
• Preparedness dialogue at local level engage the
  community
• Complementary tool
• Unique tool

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The Making of the Videos

• DSHS-TDEM Collaboration

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ADD SD LOGO HERE

• VIEW VIDEOS

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One Year Later

• More than 100 screenings held, including
• Round Rock Police Dept. 550
• Brown County 25 screenings
• Tyler ISD 40,000 potential
• Corpus Christi Hurricane Conf. 600
• DFPS newsletter 10,000
• Cable Access Houston, El Paso, Pharr, Frisco

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One Year Later

• Website views (TexasPrepares.org) 15,000
• TV Cable Ads 41 million impressions
• Online Banner Ads 105 million impressions
• Time-Warner PSA 3,459 (Fall 2011)

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Timeline of Website Activity
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Marketing
Amplifiers are key. Q. What is an amplifier? A.
You are.
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Marketing
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Marketing
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Marketing

• I am giving these out at the Emergency
  Preparedness Planning Council meeting this
  Thursday. This will be amazing for getting the
  message out. - Melanie Devine, Emergency
  Preparedness Specialist, NCTCOG
• I loved it. Awesome job. I cant wait to go back
  and use it. - Steve Howie, Emergency Management
  Coordinator, Kaufman County
• This was wonderful and very informative. As a
  volunteer I will share it with my area back at
  church. It was very well put together and there
  were a couple of times I teared up. When you hit
  people on the emotional level and the community
  level at the same time they are more likely to
  actually do something. You all did a great job.
  - Shuzette Bailey, Latter Day Saints Church,
  Lavon, Texas

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Discussion Luis Morales 512-776-7404 luis.morales
_at_dshs.state.tx.us William Ayres 512-458-2211 will
iam.ayres_at_dshs.state.tx.us Sherrie
Meck 512-458-6257 sherrie.meck_at_dshs.state.tx.us